Conduct a proper competitive analysis

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There are tons of tools you can use to perform competitive analysis: Ahrefs , iSpionage , SEMrush , Spyfu , BuzzSumo , Mention , Moz, and many others depending on your needs and who you're spying on.

In addition to the tools, if you want to see how your competitors are using email marketing automation to retain/onboard new customers, simply sign up for their newsletter or start a free trial with them. Record your findings and study how it can help you. Fix any flaws if necessary and adapt it to your business.

The purpose of competitive analysis is not to allow you t portugal whatsapp resource o copy your competitors' tactics directly, it is to help you understand:

what are they doing
How are they doing it?
Why are they doing it?
Where are they doing it?
When they are doing it
This way, you can make data-driven decisions and not just copy your competition with random content.

Test and measure everything
After conducting a competitive analysis, the next thing you need to do is measure the results of your content marketing strategy . Without data, you’re shooting in the dark.

Remember that 1,890-word article we were talking about earlier? You can test to see if your audience is reading the whole thing or at least scrolling to the end of posts by using heatmaps . If they aren’t, it could be a sign that your content is boring or unattractive or that they simply prefer to read shorter posts.

Some aspects you should consider:

Are they scrolling down the page?
How many people click on your calls to action at the end of your posts?
Which channels are giving you the best ROI?
If you are using advertising, which ads are performing well, meaning they have higher conversion rates?
Experiment. Don’t rush into any particular tactic just because your competitor is doing well with it. Test until you find out what works for your business. One of the best things about content marketing is that there are so many perspectives . Testing will allow you to discover what works and discard what doesn’t.

Work on improving the results you achieved yesterday, last week, last month, or even last year. You're not going to magically outperform your competitors; even with the right changes to your strategy, there are many other SEO factors that influence the results you achieve.

Be patient and consistent. It won't be quick, but you will eventually outperform your competition, which leads to increased traffic, conversions, and of course, profits.