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MDM IT. Benefits and support for Data Governance tasks

Posted: Tue Jan 21, 2025 10:48 am
by shukla7789
Informatica MDM aims to help sales, marketing and customer service ensure they are working with the most relevant and accurate data.
Informatica MDM aims to help sales, marketing and customer service teams ensure they are working with the most relevant and accurate data available , thereby improving customer experience among other benefits .

Informatica MDM is designed to make data discovery and compliance easier for business analysts. It is a set of data management applications that provide benefits to organizations that need to create a single, centralized version of their data , which can reside in different applications, business units, or third-party systems.

MDM: How to create a single view of the customer, improve the customer experience thanks to the management of your master data
Informatica MDM Support for Data Governance
The two main features targeted at business users are graphical user interfaces tailored to different types of data access (e.g. sales and product data) and customizable workflows to suit each user's requirements.

Because Informatica MDM is part of the company’s Intelligent Data Platform ecosystem, some core governance-related capabilities are not available in the MDM product line but are available in a separate linkedin database line. For example, the Data Security tool handles data masking and data archiving while the Data Quality tool handles business rule definitions, business glossary, metadata management, search and discovery, and data profiling.

Informatica MDM includes the following 4 services that customers need, either together or in some combination, to successfully perform data management and governance tasks:

Identity Resolution uncovers connections between people by searching across databases and systems, which is important for both security and collaboration. This component provides tools to manage risk and ensure compliance with various government regulations. It includes intelligent indexing and key creation algorithm to handle variations in identity data, multilingual records, and real-time search.
Multi-domain MDM is a key application for organizations with multiple data domains and applications. It allows an enterprise to start with any data domain it wants and add another as needed. Multi-domain MDM models complex relationships within related data domains (such as customer-to-customer and product-to-product) and also between domains (such as customer-to-product).
Informatica BPM (business process management) is a product that provides the process automation and application integration needed to bring together users, systems, and processes. While it is not a governance function by itself, it would be difficult to successfully govern multiple data systems without the integration provided by BPM. It also provides support for hybrid integration of cloud and on-premise systems. BPM comes in several editions including options for MDM and PIM.
Finally, several enterprise applications provide business interfaces to MDM data, with configurable business processes and pre-packaged business rules required to ensure that different types of users have access to the data and systems their roles require. Products currently included in the business applications are Supplier 360 for supply chain management, Product 360 for PIM and procurement. Another separate business application is Cloud Customer 360 for Salesforce data .