5 biggest mistakes when opening an online store
Posted: Tue Jan 21, 2025 11:33 am
I know, every beginning is hard. And gathering the courage for entrepreneurship is not an easy thing. But since I went through the entire process of launching my own store myself, I decided to summarize the most common beginner mistakes into one short and clear blog post, which may help you finally bring your online baby into the world!
YOU ARE STILL DELAYING OPENING AN ONLINE STORE
I have good news and bad news for you: you will never completely like your website! And there will always be something to fix and improve! That's why it's a good time to go live yesterday! Start and learn as you go! Keep working and improving as you go! Your online store will never be perfect, just as we are not perfect people! Don't let your perfectionism get in the way of your entrepreneurship!
YOU SET YOUR PRICES TOO LOW
I often ask my clients: “What is the key to setting your prices on iran phone number lead your website?” And they say: “I looked at the competition and decided on a similar price, or a little less.” This is of course a big beginner’s mistake. I’m not saying that you have to be competitive to some extent, but you have to be aware that your competitors have probably been on the market much longer, have better contracts, larger quantities, lower shipping and other costs. It’s always better to round up the price, especially at the beginning, you can still lower it in the future and – very importantly – don’t forget to factor in advertising costs and rejected packages if you offer cash on delivery!
errors when opening an online store
Don't delay too much with opening your e-store, everything will never be perfect and just right! @mojmarketingmentor
YOU TAKE COMMUNICATION WITH CUSTOMERS PERSONALLY
Since you will be a "girl who does everything" at the beginning of your business journey, at least for the first year or maybe more, you will have to get tough, especially when communicating with customers. Develop established return procedures, sample responses to customers, and do not take any criticism personally, especially when you know that the problem is not really on your side. Do not take it to heart or dwell on it at home, because it will cost you peace and well-being. Always communicate professionally, clearly, and grammatically correct. Accept those well-founded negative comments and fact-based criticism as constructive feedback, as an opportunity for growth and improvement.
YOU COPY EVERY MOVE OF YOUR COMPETITION
Of course, I support following the example of competing companies, big fish, players who have been doing it for years and doing it well. But don't fall into the trap of losing your soul in all the imitation. Maintain a personal touch, a trademark that sets you apart from the crowd of other companies. Stay true to yourself and your values, what you like and what you believe in. Customers feel when someone does something with their heart, invests all their love and knowledge into their products... and every package that comes from them closes with a clear conscience, knowing that the buyer or buyer will be delighted with it.
YOU FOCUS ON ORGANIC REACH OF POSTS
You need to build your brand gradually, with a lot of energy and effort... consistently posting on social media, sending newsletters to customers, and that's all true. But with that alone, you're very unlikely to get the sales results you want. Definitely invest in blog content and SEO optimization. It won't bring immediate results, but it's a very sensible investment if you want to be a serious competitor in the market. And don't forget about advertising. Facebook and Google ads are something you'll have to win or pay someone else for. At least if you want to get to the "you could survive on that" number of conversions on your website.
YOU ARE STILL DELAYING OPENING AN ONLINE STORE
I have good news and bad news for you: you will never completely like your website! And there will always be something to fix and improve! That's why it's a good time to go live yesterday! Start and learn as you go! Keep working and improving as you go! Your online store will never be perfect, just as we are not perfect people! Don't let your perfectionism get in the way of your entrepreneurship!
YOU SET YOUR PRICES TOO LOW
I often ask my clients: “What is the key to setting your prices on iran phone number lead your website?” And they say: “I looked at the competition and decided on a similar price, or a little less.” This is of course a big beginner’s mistake. I’m not saying that you have to be competitive to some extent, but you have to be aware that your competitors have probably been on the market much longer, have better contracts, larger quantities, lower shipping and other costs. It’s always better to round up the price, especially at the beginning, you can still lower it in the future and – very importantly – don’t forget to factor in advertising costs and rejected packages if you offer cash on delivery!
errors when opening an online store
Don't delay too much with opening your e-store, everything will never be perfect and just right! @mojmarketingmentor
YOU TAKE COMMUNICATION WITH CUSTOMERS PERSONALLY
Since you will be a "girl who does everything" at the beginning of your business journey, at least for the first year or maybe more, you will have to get tough, especially when communicating with customers. Develop established return procedures, sample responses to customers, and do not take any criticism personally, especially when you know that the problem is not really on your side. Do not take it to heart or dwell on it at home, because it will cost you peace and well-being. Always communicate professionally, clearly, and grammatically correct. Accept those well-founded negative comments and fact-based criticism as constructive feedback, as an opportunity for growth and improvement.
YOU COPY EVERY MOVE OF YOUR COMPETITION
Of course, I support following the example of competing companies, big fish, players who have been doing it for years and doing it well. But don't fall into the trap of losing your soul in all the imitation. Maintain a personal touch, a trademark that sets you apart from the crowd of other companies. Stay true to yourself and your values, what you like and what you believe in. Customers feel when someone does something with their heart, invests all their love and knowledge into their products... and every package that comes from them closes with a clear conscience, knowing that the buyer or buyer will be delighted with it.
YOU FOCUS ON ORGANIC REACH OF POSTS
You need to build your brand gradually, with a lot of energy and effort... consistently posting on social media, sending newsletters to customers, and that's all true. But with that alone, you're very unlikely to get the sales results you want. Definitely invest in blog content and SEO optimization. It won't bring immediate results, but it's a very sensible investment if you want to be a serious competitor in the market. And don't forget about advertising. Facebook and Google ads are something you'll have to win or pay someone else for. At least if you want to get to the "you could survive on that" number of conversions on your website.