Content download/event attended

[samiaseo222]

People who download content from your company or attend one of your events are more likely to purchase.

Some people hate this tactic because they don't like getting follow-up emails. Fair. But tbh, we get great results with these campaigns, and people tend to receive them happily.

The key is to add another level of targeting and personalization, not just the content/event!

Because in reality, a content download in partners email lists itself is not enough to reach out to a lead. For instance, today I downloaded a piece of content from Gong.

I'm definitely not in their target audience and if they contact me the chances of conversion are pretty tiny. Even though I enjoyed the hell out of that content, it doesn't mean I'm a good fit for what they offer.

But if our Head of Sales downloaded it, that would be a different story.

Based on competitors
Identifying people that are interested in a tool like yours.

15. Left negative review of your competitors

They don't like them , but they need a product that solves these problems.

Doing this is surprisingly easy:

Go to G2 and search for your top competitor
Filter reviews by number of stars (1 & 2)
Identify trends
Find respondents on LinkedIn
Add to your personalized campaign that focuses on the main problem you discovered in the “identify trends” step.