How to make a good newsletter?
Posted: Wed Jan 22, 2025 3:49 am
I will share with you the good and bad sides of email marketing.
A newsletter is an email you send to your readers, followers, or service users when you have something new to tell them. You can send it every time a new post or text is published, or every Wednesday with updates for that week, or whenever you have something useful to share .
Why email?
Not all of us are able to follow all the networks all day long . Especially if you have multiple channels, your followers will have a problem following you. So that they don't have to go to your blog, then IG, then Youtube every day to see what's new, you pack them a nice letter and write them news, offers, discounts, and send a digital postman on a virtual moped .
I believe that email is very neglected in this “new” digital age when everyone bombards you with information, offers, requests, nonsense and clips. One day I simply deleted myself from all the groups in which I received over 100 messages.
I was literally drowning in content that served no purpose . It just shareholder database me. Some got angry. Some asked “what's wrong with him..?”, but it's only hard the first time, each subsequent one is much easier. You get used to having your own opinion.
When you go from “What's wrong with him?” to “He's like that!” you've won.
What is the most important thing in email marketing?
It's not a storytelling, it has nothing to do with the offer, price and discount. Actually it does. If the email arrives. The most important thing is that the email doesn't go to spam, if it goes to promotions that's better, and the best thing is that it arrives safely in the inbox .
Statistics say that half as many people open an email if it's in the PROMOTIONS folder and less than 5% open an email if it goes to the SPAM folder.
The most important thing is that the email arrives.
How can the postman deliver an email straight to the INBOX?
The first thing is to format the email . If the email is nicely designed, has lots of images, links, prices, there is a very good chance it will go to promotions . If the email is from the last century and has only one link, it will look like a standard email to the bot and it will put it in the Inbox.
If you have offers with pictures and discounts, that's okay. Let them go into promotions, don't bother people and try to explain to them in the text something that one picture can complete. You have a 50% chance and that's great.
A newsletter is an email you send to your readers, followers, or service users when you have something new to tell them. You can send it every time a new post or text is published, or every Wednesday with updates for that week, or whenever you have something useful to share .
Why email?
Not all of us are able to follow all the networks all day long . Especially if you have multiple channels, your followers will have a problem following you. So that they don't have to go to your blog, then IG, then Youtube every day to see what's new, you pack them a nice letter and write them news, offers, discounts, and send a digital postman on a virtual moped .
I believe that email is very neglected in this “new” digital age when everyone bombards you with information, offers, requests, nonsense and clips. One day I simply deleted myself from all the groups in which I received over 100 messages.
I was literally drowning in content that served no purpose . It just shareholder database me. Some got angry. Some asked “what's wrong with him..?”, but it's only hard the first time, each subsequent one is much easier. You get used to having your own opinion.
When you go from “What's wrong with him?” to “He's like that!” you've won.
What is the most important thing in email marketing?
It's not a storytelling, it has nothing to do with the offer, price and discount. Actually it does. If the email arrives. The most important thing is that the email doesn't go to spam, if it goes to promotions that's better, and the best thing is that it arrives safely in the inbox .
Statistics say that half as many people open an email if it's in the PROMOTIONS folder and less than 5% open an email if it goes to the SPAM folder.
The most important thing is that the email arrives.
How can the postman deliver an email straight to the INBOX?
The first thing is to format the email . If the email is nicely designed, has lots of images, links, prices, there is a very good chance it will go to promotions . If the email is from the last century and has only one link, it will look like a standard email to the bot and it will put it in the Inbox.
If you have offers with pictures and discounts, that's okay. Let them go into promotions, don't bother people and try to explain to them in the text something that one picture can complete. You have a 50% chance and that's great.