The Funnel Leak
Posted: Wed Jan 22, 2025 3:49 am
(The Leaky Funnel ) is a definition created by Hugh Macfarlane and refers to the fact that the Sales Funnel should focus on the Buyer Persona and not the seller.
The task of creating a Sales Funnel is not always easy, but it is an indisputable element in the creation of your digital marketing strategies . The reason is very simple.
If you don't define your main objective and the stage your Buyer Persona is in, none of your strategies will be successful, because you won't really understand the problem you can solve with your brand.
What are the benefits of creating a Sales Funnel to promote your brand and how does it influence your digital marketing strategy?
sales-funnel
Constant monitoring of the sales process
The sales funnel allows you to closely observe and analyze the bulgaria whatsapp number database behavior of your users throughout your marketing campaign or strategy and thus evaluate what works and what doesn't.
Focus on the Buyer Persona
In the era of digital marketing, you must optimize your content and your strategies to the maximum. With this, I want to tell you that the most valuable thing you have is your Buyer Persona, that is why you must work for and with him, since thanks to him your conversion funnel will generate the expected sales.
Value proposition
We sometimes forget that there may be many organizations selling the same thing, so you must work hard to promote your business.
In these cases, the funnel will help you better understand the value proposition that you will offer with your brand, as well as identify the ideal client that you will not only attract, but also to whom you will provide a solution to their problem.
The task of creating a Sales Funnel is not always easy, but it is an indisputable element in the creation of your digital marketing strategies . The reason is very simple.
If you don't define your main objective and the stage your Buyer Persona is in, none of your strategies will be successful, because you won't really understand the problem you can solve with your brand.
What are the benefits of creating a Sales Funnel to promote your brand and how does it influence your digital marketing strategy?
sales-funnel
Constant monitoring of the sales process
The sales funnel allows you to closely observe and analyze the bulgaria whatsapp number database behavior of your users throughout your marketing campaign or strategy and thus evaluate what works and what doesn't.
Focus on the Buyer Persona
In the era of digital marketing, you must optimize your content and your strategies to the maximum. With this, I want to tell you that the most valuable thing you have is your Buyer Persona, that is why you must work for and with him, since thanks to him your conversion funnel will generate the expected sales.
Value proposition
We sometimes forget that there may be many organizations selling the same thing, so you must work hard to promote your business.
In these cases, the funnel will help you better understand the value proposition that you will offer with your brand, as well as identify the ideal client that you will not only attract, but also to whom you will provide a solution to their problem.