Most of the time, customers don't care about knowing your product in depth. What they want to know is how it will add value to their life if they decide to accept the exchange (sometimes it will be monetary and other times merely informational). Focus on telling them why it is worth paying for your product , what makes you different and, ultimately, why your product is better than your competition's.
Use images wisely
It's been proven that proper use of images and videos purchasing directors email list on landing pages improves the results of these. Make sure you include enough of them to make your content attractive and eye-catching, but without taking away from the content itself . In fact, there are certain tricks that will help you increase the results of the elements that interest us on a website.
One of them is to use the gaze and hands of the people you show in your images to your advantage. It has been shown that when the gaze and body posture of the person photographed points towards a specific place, people tend to direct their gaze towards that point. A very good idea to direct your users' attention towards your CTA.
Exploit value, not functionality
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