What Sellers Need to Know About Alpha Kids

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"Digital Natives" , M. Prensky, USA;
"Generation Z" , Seemiller and M. Grace, USA;
Online resource "MEL" about a modern Russian teenager , Russia;
"Generation Z" , Huffington Post, USA;
"Generation Z" , Sberbank, Russia.
Alphas stand out even more – they have germany telegram number database potentially more features that are of interest to researchers, psychologists and marketers.


The main characteristic of people of the future is an inseparable connection with technology from birth. Other significant facts follow from this:

They are surrounded by gadgets. 94% of children of the Alpha generation have a smartphone. Moreover, the first device appears on average at the age of 7. They have tablets, smart watches, advanced smartphones, VR glasses, game consoles, etc.;
Growing up in the Internet era. If in 2017 56.2% of Russians used the Internet, then in 2023 – already 88.2% . In 2011, YouTube, VK, Instagram* and other platforms were already developing, forever changing the World Wide Web. At that time, the market sold iPhone 4, Google Nexus One, Samsung Wave, HTC HD2 and other devices for comfortable consumption of content of any format;
Broadcast everything that worries them. Alpha children are not afraid to express their feelings via the Internet, following their favorite bloggers. Through posts and videos, they share their experiences, ask for advice, and record significant events in their lives;
The most popular content is short videos. 84% of children watch them . Long videos and articles are gradually losing ground. Alphas made the TikTok phenomenon possible. It is noteworthy that humorous content is far and away the most viewed. That is, people watch TikToks not to learn something new, but simply for entertainment and relaxation;