The strength of the brand in Hubspot CRM
Posted: Sun Dec 22, 2024 6:17 am
Understand how Branding can benefit the use of a CRM, generating more results for your business.
The strength of the brand in Hubspot CRM
The benefits of Branding to get the most out of a CRM
The market still associates Branding with the company's logo and visual identity, but the truth is that Branding goes far beyond the logo . Branding, which translates into Portuguese as brand management, is the discipline that encompasses brand positioning and is a fundamental strategy for any company that wants to build a strong, long-lasting and desired brand. Branding has the role of providing direction for organizations as it organizes the purpose, vision, mission, values, positioning, identity and alignment of the message at all points of contact. And it is precisely this brand positioning that becomes decisive in generating significant results in sales and marketing through a CRM.
Allídem , our partner specializing in Branding, conducted the 1st Survey in Brazil on the importance of brand positioning and building for technology companies, which includes the views of 335 leaders in this sector. In the survey, brand positioning is highlighted as an important pillar for business strategy and increased sales. According to the survey data, 96% of leaders see brand positioning as one of the most important aspects in the sales funnel.
Brand positioning is the place a business wants to occupy in the france companies email list and in the minds of consumers, and how it wants to be perceived. For brand positioning to be successful, companies need to clearly communicate their value proposition, but especially their values and beliefs, with the aim of generating a greater connection with their audience , since they defend and believe in fundamentals that their audience also believes in. As they deliver what they defend, brands build trust, and trust is essential to generating sales.
We at Hook always emphasize how implementing a CRM (Customer Relationship Management) system is also an important strategy for companies that want to improve their relationship management with their customers, and it is worth emphasizing that CRM is a brand's point of contact. CRM helps companies collect and manage information about their customers, also allowing marketing and sales teams to gain insights from data to close deals.
But before implementing a CRM, it is essential that the company invests in branding. This is because branding is what will set the tone and direction for the use of CRM . Without a clear brand positioning, CRM can become just a data collection tool, without a defined long-term brand vision.
When a company invests in branding before implementing a CRM, it can reap several benefits for its marketing and sales strategies. In this article, we will explore some of these benefits.
Direction by Positioning
When developing a Branding project, the brand's positioning in the market is defined. The project is the moment when the company makes clear its market, its target audience, its business model, its purpose, among several other aspects. The pillars of the positioning must support what will later become a unique brand identity, which differentiates it from other companies in the same segment.
When a company has a clear positioning, it can communicate more efficiently with its customers. Marketing messages and actions become more targeted and assertive, which increases the chance of connection and sales success.
Furthermore, a clear and coherent positioning makes the company a market leader. Customers identify with the brand and become loyal to it, which increases customer retention and brand loyalty.
Efficiently organized data
Implementing a CRM system can be very useful for collecting data about customers. But without a clear brand positioning, this data may not be used efficiently .
When a company invests in branding, it defines its target audience and the most relevant information to be collected. This helps marketing and sales teams collect the most relevant data, which will be useful for creating more targeted and efficient strategies.
Additionally, companies can create specific questions to include in their CRM system. This helps marketing and sales teams collect more complete and relevant data about their customers, which increases the chances of success for both marketing and sales initiatives.
Assertive communication with customers
When a company has a clear brand positioning, it can communicate more assertively with its customers. This is because marketing and sales teams know who the target audience is and what the most relevant messages are to convey.
The company can create a unique communication language that is easily identified by customers, and this language can be both visual and verbal.
An example of visual language is the use of photos that connect with the target audience with aspects ranging from the environment, the profile of the audience in the photo, to the definition of posture and clothing. These aspects, called photographic guidelines that are defined in a Branding project, are fundamental to creating an emotional connection with customers, which increases the chance of them identifying and connecting with the brand. We recommend reading the article: Visual identity and its importance in brand positioning, to understand how broad and important this type of language is.
A brand's verbal language , on the other hand , can adopt specific words and expressions used by the company, thus creating an identification on the part of customers. Here, we recommend reading the article: Verbal Identity: Understand the concept and how it influences sales to learn more about the importance of this other language.
With CRM, companies can use the information they collect to personalize their communication with customers, creating unique experiences. They can send specific messages to each customer based on their preferences and purchase history. This increases the chances of sales success and brand loyalty.
The strength of the brand in Hubspot CRM
The benefits of Branding to get the most out of a CRM
The market still associates Branding with the company's logo and visual identity, but the truth is that Branding goes far beyond the logo . Branding, which translates into Portuguese as brand management, is the discipline that encompasses brand positioning and is a fundamental strategy for any company that wants to build a strong, long-lasting and desired brand. Branding has the role of providing direction for organizations as it organizes the purpose, vision, mission, values, positioning, identity and alignment of the message at all points of contact. And it is precisely this brand positioning that becomes decisive in generating significant results in sales and marketing through a CRM.
Allídem , our partner specializing in Branding, conducted the 1st Survey in Brazil on the importance of brand positioning and building for technology companies, which includes the views of 335 leaders in this sector. In the survey, brand positioning is highlighted as an important pillar for business strategy and increased sales. According to the survey data, 96% of leaders see brand positioning as one of the most important aspects in the sales funnel.
Brand positioning is the place a business wants to occupy in the france companies email list and in the minds of consumers, and how it wants to be perceived. For brand positioning to be successful, companies need to clearly communicate their value proposition, but especially their values and beliefs, with the aim of generating a greater connection with their audience , since they defend and believe in fundamentals that their audience also believes in. As they deliver what they defend, brands build trust, and trust is essential to generating sales.
We at Hook always emphasize how implementing a CRM (Customer Relationship Management) system is also an important strategy for companies that want to improve their relationship management with their customers, and it is worth emphasizing that CRM is a brand's point of contact. CRM helps companies collect and manage information about their customers, also allowing marketing and sales teams to gain insights from data to close deals.
But before implementing a CRM, it is essential that the company invests in branding. This is because branding is what will set the tone and direction for the use of CRM . Without a clear brand positioning, CRM can become just a data collection tool, without a defined long-term brand vision.
When a company invests in branding before implementing a CRM, it can reap several benefits for its marketing and sales strategies. In this article, we will explore some of these benefits.
Direction by Positioning
When developing a Branding project, the brand's positioning in the market is defined. The project is the moment when the company makes clear its market, its target audience, its business model, its purpose, among several other aspects. The pillars of the positioning must support what will later become a unique brand identity, which differentiates it from other companies in the same segment.
When a company has a clear positioning, it can communicate more efficiently with its customers. Marketing messages and actions become more targeted and assertive, which increases the chance of connection and sales success.
Furthermore, a clear and coherent positioning makes the company a market leader. Customers identify with the brand and become loyal to it, which increases customer retention and brand loyalty.
Efficiently organized data
Implementing a CRM system can be very useful for collecting data about customers. But without a clear brand positioning, this data may not be used efficiently .
When a company invests in branding, it defines its target audience and the most relevant information to be collected. This helps marketing and sales teams collect the most relevant data, which will be useful for creating more targeted and efficient strategies.
Additionally, companies can create specific questions to include in their CRM system. This helps marketing and sales teams collect more complete and relevant data about their customers, which increases the chances of success for both marketing and sales initiatives.
Assertive communication with customers
When a company has a clear brand positioning, it can communicate more assertively with its customers. This is because marketing and sales teams know who the target audience is and what the most relevant messages are to convey.
The company can create a unique communication language that is easily identified by customers, and this language can be both visual and verbal.
An example of visual language is the use of photos that connect with the target audience with aspects ranging from the environment, the profile of the audience in the photo, to the definition of posture and clothing. These aspects, called photographic guidelines that are defined in a Branding project, are fundamental to creating an emotional connection with customers, which increases the chance of them identifying and connecting with the brand. We recommend reading the article: Visual identity and its importance in brand positioning, to understand how broad and important this type of language is.
A brand's verbal language , on the other hand , can adopt specific words and expressions used by the company, thus creating an identification on the part of customers. Here, we recommend reading the article: Verbal Identity: Understand the concept and how it influences sales to learn more about the importance of this other language.
With CRM, companies can use the information they collect to personalize their communication with customers, creating unique experiences. They can send specific messages to each customer based on their preferences and purchase history. This increases the chances of sales success and brand loyalty.