There is no formula that tells you how to increase

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3.- Avoid email fatigue or you will never improve the open rate of your campaigns How to increase the open rate of email sending As a user, what do you do when a brand sends you constant messages? Most likely, you unsubscribe. In fact, as shown in the eMarketer infographic, 26% choose not to receive further emails and look for a way to unsubscribe. Given this situation, a study by Mapp Digital indicates that 40% of Internet users think that to avoid email fatigue, it is best to receive emails once a week. the open rate of your email sendings thanks to a standard frequency. But you should note that when this indicator starts to drop, you should react. The secret is to keep trying. 4.- Optimize your preview texts How to increase the open rate of email sending In addition to making sure that you identify yourself correctly and that your subject line is optimized, it is also important to work on the preview text.


In fact, if the user liked the subject line of the forex email list email they received and wants to know more, they will notice this little text before clicking and opening the email. And for this very reason, you need to give it the importance it deserves. To do this, it's best to try out different types of text and select the ones that work best. Also, if it helps, an analysis by Marketing Experiments concluded that a newsletter increased its opening rate by 30% thanks to trying out different preview texts. Of course, you need to keep in mind that text that can be viewed on desktop computers and text that can be viewed on a mobile device is not the same. And, what's more, most emails are opened on mobile devices these days. So you need to make sure they are clear, concise, and don't leave the user hanging.