Christmas Marketing: 8 Strategies to Increase Sales

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The year has flown by and, almost without realizing it, we are in the weeks leading up to Christmas and New Year . As usual, businesses feel the need to implement Christmas marketing actions to take advantage of this time of year.

For this reason, today we want to talk to you about how to reach your clients and potential clients through Christmas marketing actions . For this, we will share with you 8 ideas to sell at Christmas 2023.


How to do Christmas marketing in 2023?
1. Prepare your online store
Consumer habits have changed significantly in recent years . According to an analysis by the firm eMarketer, e-commerce has experienced a growth of 37%.

This positions the region as the one that has grown the most in finland phone number lead online purchases. It also confirms a trend that is even more established today: the buyer's journey inevitably begins through the Internet .

Therefore, within the Christmas marketing actions it is very important to prepare your online store for Christmas , so that you have the online channel ready to receive visitors and increase your sales.

You should know that it is possible. However, you must take into account your consumer. Especially the Latin American consumer who expects to have a good omnichannel experience and that is why it is key that:

The catalogues are up to date.
The information is accurate.
Your business welcomes visitors correctly.
Provide fast and personalized attention with tools such as the chatbot .
2. Prepare content for social media
Another idea for selling at Christmas is to prepare extra content on social media .

These platforms have become a mass communication channel with customers and potential customers, given that they have an enormous capacity to expose brands and show them to the world through entertaining content.

Instagram, for example, has 1 billion users. And according to the company's internal data , 90% of the audience on the platform follows a brand . While 2 out of 3 people surveyed say they interact with businesses on the social network .


This demonstrates the potential of the platform and confirms that interactions with followers are a more than profitable opportunity .

What actions can you take?

Prepare a content calendar . This can help you organize holiday promotions and products you want to launch during the holidays.
Conduct surveys . With this resource, you will know what your followers want most in order to offer tempting purchase opportunities that meet their expectations. Take advantage of Instagram stories for this type of initiative!
Add a bot to your profiles . During these times, user queries increase considerably. The problem is that there is not always enough staff and time to meet this demand. The chatbot can help you automate customer service, improve the user experience and thus sell more.
Harnessing the power of video . Platforms like Tik Tok or tools like Instagram Reels have gained enormous popularity. Users consume this type of content both to get informed and to seek inspiration for new products. You could use video to promote your Christmas offers.