Writer's name: He Jiaxun (Xiaogui)
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The previous article talked about the food industry - how to deal with the off-season . This article will analyze what you can do during the peak season.
Let’s first analyze the possible conditions during the peak season, which can be divided into the following categories.
The performance is very good during the peak season, but we are too busy and have insufficient manpower.
The performance is very good during the peak season, but personnel are tight and the production is limited and everything is sold out.
As output increases, overall quality and service decline
The inventory is not ready, the sales are very good, but there are orders but they cannot be digested. I don’t know what to do.
Simply put, the biggest problems during the peak season are efficiency and quality control issues. In terms of marketing, many people think that there is no need to do marketing during the peak season because it is azerbaijan mobile phone number list too late to sell and they will be sold out without marketing. At this time, what can be thought about is how to do it In addition to increasing the unit price per customer and earning higher profits, making customers feel that the value is higher, and how to extend the performance into the off-season , we will look at what else can be done in the peak season from a marketing perspective.
When we sell products, we are nothing more than people, goods, and places. How to deal with people problems, product problems, and field access problems, so next we will focus on people first.
Peak Season Marketing Strategy: Research Who You’re Buying From
Who is your target and what problems does he have that need to be solved? You can refer to the following table to think about your purchase target:
For consumers who often buy, try to write down three or more consumer groups who will buy from you, and then determine why they buy.
1. Understand consumers’ motivations for buying your products?
2. In what situations would you be discussed and chosen to buy from you?
3. What are the benefits to consumers after purchasing your product/service?