Online Marketing for SMEs: What is missing from your strategy?

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Online marketing for SMEs is not only a fundamental tool for their development, but also the channel through which small and medium-sized businesses can connect with their customers and become important to them. It is also the channel that allows them to stand out among so much competition and achieve a boost that they could not have otherwise.

In this post, we will discuss the digital marketing trends that are renewing the way we build relationships with customers. These trends should not be missing from your digital strategy .

These are trends that are connected, since they all focus on generating close relationships with customers . They respond to the concern for genuinely relating to them; they are intertwined and work together to achieve better conversations that lead to more productive relationships. Therefore, it is also possible to think of them as a complete, conversational and automatic strategy .

Talking is not always conversation
The first of these trends is conversational marketing . This is a type of kenya phone number lead marketing that focuses its efforts on achieving good conversations with customers.

Conversational marketing is tackling the dehumanization that has plagued sales. For years, consumers have been treated as mere data to be served ads they don't want to see, sent emails they don't want to read, and bombarded with content about products they may not need.

So conversational marketing returns to the essential truth that consumers are people . Because of this shift, it brings to the center stage a tool that has been in the world of sales since the beginning — and that, in some ways, had been overshadowed: conversation. Yes, before the Internet existed, sales were made through conversation.

Conversation makes people feel like people , not just IP addresses from which someone collects data to create reports. Conversation gives customers a sense of identity and opens a channel to resolve their queries.

Plus, users are showing that they talk about brands a lot—and want to engage in conversations with them . The average consumer mentions specific brands 60 times a week . Added to this, 65% of internet users use social media to learn about brands (and social media is a conversational medium rather than an advertising medium).

What's more, conversation is so important that it can make or break a customer's stay on a website. According to CCM Benchmark, 59% of visitors who leave a site could have stayed on and even made a purchase if they had been provided with a useful conversation to listen to . (Here's the kicker: use a chatbot!).

Conversational marketing tools
Well, conversations matter . They demonstrate important values ​​for customers: transparency, interest in opinions, authenticity, availability. And that's why you can't ignore them in your digital marketing strategy .