4 data insights techniques to improve LAP advertising effectiveness through GA4
Posted: Wed Jan 22, 2025 5:19 am
Writer name: Jay Lin
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I believe that every advertiser wants their ads to be successful. Adjusting audience conditions, creatives, and web page optimization can help optimize budgets, but these adjustments and optimizations all require data as the driving force.
Although LAP provides powerful advertising functions and can also provide conversion data, advertisers should not rely entirely on advertising reports because the data indicators that can be viewed are limited. It cannot provide in-depth information about the website, which is why Google Analytics4 (hereinafter referred to as GA4) is required.
GA4 can provide advertisers with more detailed website information so belarus mobile phone number list that they can more fully improve ad settings and increase return on investment. So, if you haven’t installed GA4 for your website yet, it is highly recommended to do it as soon as possible!
Tip 1. Look at demographic data
Targeting your ad campaigns to all age groups can lead to unnecessary waste of budget, but fortunately GA4 makes it very easy to explore the age groups of your target audience.
As long as you click "Customer Overview" in the GA4 backend report, you can see the gender ratio and age stratified number of website visitors:
GA4 Demographic Overview
You can use the above data to fine-tune the age group of your ads to focus on people who are more relevant and more likely to convert.
Tip 2. Check the regional distribution of visitors
Most advertisers tend to directly cover all regions in Taiwan, which is actually not a big problem, especially for e-commerce companies. But if you have a limited budget and want to increase your advertising rate, you can consider eliminating poor-performing areas.
Share to Facebook
I believe that every advertiser wants their ads to be successful. Adjusting audience conditions, creatives, and web page optimization can help optimize budgets, but these adjustments and optimizations all require data as the driving force.
Although LAP provides powerful advertising functions and can also provide conversion data, advertisers should not rely entirely on advertising reports because the data indicators that can be viewed are limited. It cannot provide in-depth information about the website, which is why Google Analytics4 (hereinafter referred to as GA4) is required.
GA4 can provide advertisers with more detailed website information so belarus mobile phone number list that they can more fully improve ad settings and increase return on investment. So, if you haven’t installed GA4 for your website yet, it is highly recommended to do it as soon as possible!
Tip 1. Look at demographic data
Targeting your ad campaigns to all age groups can lead to unnecessary waste of budget, but fortunately GA4 makes it very easy to explore the age groups of your target audience.
As long as you click "Customer Overview" in the GA4 backend report, you can see the gender ratio and age stratified number of website visitors:
GA4 Demographic Overview
You can use the above data to fine-tune the age group of your ads to focus on people who are more relevant and more likely to convert.
Tip 2. Check the regional distribution of visitors
Most advertisers tend to directly cover all regions in Taiwan, which is actually not a big problem, especially for e-commerce companies. But if you have a limited budget and want to increase your advertising rate, you can consider eliminating poor-performing areas.