Is it your birthday today?
Posted: Wed Jan 22, 2025 5:22 am
Plus, remember to address the residents of a specific city in the text of the ad.
Examples:
Are you from Ufa?
Do you live in Moscow?
Looking for a job in St. Petersburg?
Example of advertising for italy telegram number database SMM conference in Kazan
Example of advertising for SMM conference in Kazan
Floor
Everything is simple here. We create the same ad for an audience of women and men. We only change the endings of the verbs
Birthday
Example of VKontakte targeting with birthdays
Example of VKontakte targeting with birthdays
Surprisingly, almost no one uses this setting!
Let me explain: my birthday is in 4 days. And there is not a single special offer in the side target or news feed... Although it is obvious that I will celebrate, have dinner somewhere, go somewhere.
In addition to the "today" setting, you can set "during the week." This way, every day the ad will be supplemented with new audiences.
Examples:
Are you turning N years old today? (we strengthen it by adding age in the RK settings)
Are you planning to order pizza in St. Petersburg for your birthday? (we will strengthen it by adding a geo-criterion in the advertising campaign settings)
Example of advertising with a user's birthday
Example of advertising with a user's birthday
Marital status
Examples of targeting by marital status
Examples of targeting by marital status
Also one of my favorite settings. For example, we set the status to "married", set the age to "35+" and play ads for a family lawyer
Examples:
Are you from Ufa?
Do you live in Moscow?
Looking for a job in St. Petersburg?
Example of advertising for italy telegram number database SMM conference in Kazan
Example of advertising for SMM conference in Kazan
Floor
Everything is simple here. We create the same ad for an audience of women and men. We only change the endings of the verbs
Birthday
Example of VKontakte targeting with birthdays
Example of VKontakte targeting with birthdays
Surprisingly, almost no one uses this setting!
Let me explain: my birthday is in 4 days. And there is not a single special offer in the side target or news feed... Although it is obvious that I will celebrate, have dinner somewhere, go somewhere.
In addition to the "today" setting, you can set "during the week." This way, every day the ad will be supplemented with new audiences.
Examples:
Are you turning N years old today? (we strengthen it by adding age in the RK settings)
Are you planning to order pizza in St. Petersburg for your birthday? (we will strengthen it by adding a geo-criterion in the advertising campaign settings)
Example of advertising with a user's birthday
Example of advertising with a user's birthday
Marital status
Examples of targeting by marital status
Examples of targeting by marital status
Also one of my favorite settings. For example, we set the status to "married", set the age to "35+" and play ads for a family lawyer