Align your marketing and sales departments

[shaownhasan]

Differences from lead nurturing and lead qualification
Similar terms to lead generation include "lead nurturing" and "lead qualification." The differences between them are as follows:

Lead generation: Creating potential customers
Lead nurturing: Nurturing acquired potential customers
Lead qualification: Narrowing down potential customers with a high probability of success

Lead Generation

Lead nurturing is "an activity to build trust and vietnam telegram phone number list increase the willingness to purchase through communication with the leads acquired through lead generation." Specifically, we increase interest in products and services by sending email newsletters and holding exclusive seminars.

Lead qualification is the process of selecting customers who are more likely to purchase from the potential customers identified through lead nurturing. This allows the marketing department to hand over only those leads with a high probability of success to the sales department, enabling more efficient sales activities.

9 Major Lead Generation Methods
We will introduce nine typical lead generation methods, divided into online and offline.