Explaining the five most common methods and their benefits

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As a result, it becomes possible to properly determine what the optimal marketing measures are that should be taken at the current time. Here is an example: situation Examples of measures Low LTV Promoting customer use of services Reduce churn Rethinking customer support Increase average customer spending with upselling and cross-selling High CAC Reconsider advertising and other sales promotion methods Check whether you are spending too much on labor costs Review the process from customer acquisition to conversion to see if there are any problems Rather than just chasing unit economics figures, we recommend that you also look at the factors behind them, LTV and CAC, determine which one poses the bigger challenge, and then consider the necessary marketing measures.


More details on these measures will be provided belgium telegram data later. Ideally, unit economics (LTV/CAC) should be 3. It is said that if the unit economics calculated by LTV/CAC is a number greater than or equal to 3, the business can be judged to be successful . If the LTV is 1 million yen, it is good to keep the CAC at around 300,000 yen. If the unit economics is below 1, the business is in the red and is out of the question, but on the other hand, it is also not good to have a unit economics number that is too high.


This is because a high unit economics value means that there is too little investment, which can be interpreted as missing out on opportunities. "Invest where you need to invest to acquire customers and generate profits." Achieving this balance is achieved with unit economics of "3." Therefore, it is important to regularly summarize the figures and operate the business so that unit economics are not too high or too low. How to improve unit economics Improving unit economics can basically be approached from two perspectives: reducing CAC and improving LTV.