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Going by the common perception, 90% of restaurants fail in the very first year. While that may be an overstatement, industry insiders cannot deny that new restaurants have a higher likelihood of failing than already established ones. In fact, generally 60% fail within the first 3 years. Brand strategy and identity can make or break a restaurant, thanks to an ever-increasing world of brand-consciousconsumers. Read on to find out some of the common mistakes restaurants commit when it comes to restaurant branding Dubai, so that you can avoid them: Forcing your story: as a leader, don't try to push your passion down the throats of your team members, as it will do more harm than good.