Why data-driven companies respond better to their customers
Posted: Wed Jan 22, 2025 5:49 am
Discover why data-driven companies are better able to personalize customer experiences to better meet their expectations.
Rapid digital adoption has made consumers more demanding. As people increasingly turned to technology to adapt the way they work, study, shop and interact, their expectations for personalized, frictionless online journeys were maximized. One of the great opportunities of this new normal is to gain a deeper understanding of customers’ changing needs and be able to respond appropriately in real time.
How can data be the backbone of that approach?
New call to action
Focusing on new behaviors
The expansion of digitalisation generated by the Covid-19 pandemic is unprecedented and this implies a huge degree of uncertainty for many companies. Those that manage to ride the wave and vk database into the future are those that embraced digital transformation along with consumers.
This change in mindset has also allowed us to keep up with social and consumer changes. True digital maturity is what makes it possible to adapt efficiently and make more agile decisions.
Aligning business strategies with user experience has become the key to organizational excellence. And that can only be achieved when data dictates the paths to follow.
Data-driven companies build insight and are strengthened by deep customer knowledge. It is these valuable insights — and their holistic and integrated vision — that open the doors to innovative ways of connecting with people and meeting their changing needs and expectations.
Maximizing trust and generating value
Pleasant and trustworthy experiences are two sides of the same coin as we look ahead to 2022 and beyond. In addition to having multiplied their online journeys, users are increasingly aware that brands have a lot of information about them.
That’s why they expect companies to be honest. According to a Deloitte study , when brands demonstrate transparency and humanity, customers are 2.5 times more likely to provide personal information that helps improve the product and 1.7 times more likely to feel that they have received more value than expected.
However...
83 % of consumers are concerned about sharing personal data online and 72% would stop buying from a company or using a service due to privacy concerns.
Source: BCG
This is why it is necessary to prioritize user privacy and be transparent about how data is used to offer increasingly personalized experiences and relationships.
Data-first companies are also able to bring excellence to customer experiences by integrating data into the organizational culture to achieve a 360-degree view of the customer . It is not about collecting information, but about being able to organize it appropriately to analyze it and make better decisions, in line with the objectives of each company.
This creates a lasting and virtuous bond: consumers are empowered by the varied and personalized options offered by data-centric companies, and they achieve a comprehensive view of the customer.
Rapid digital adoption has made consumers more demanding. As people increasingly turned to technology to adapt the way they work, study, shop and interact, their expectations for personalized, frictionless online journeys were maximized. One of the great opportunities of this new normal is to gain a deeper understanding of customers’ changing needs and be able to respond appropriately in real time.
How can data be the backbone of that approach?
New call to action
Focusing on new behaviors
The expansion of digitalisation generated by the Covid-19 pandemic is unprecedented and this implies a huge degree of uncertainty for many companies. Those that manage to ride the wave and vk database into the future are those that embraced digital transformation along with consumers.
This change in mindset has also allowed us to keep up with social and consumer changes. True digital maturity is what makes it possible to adapt efficiently and make more agile decisions.
Aligning business strategies with user experience has become the key to organizational excellence. And that can only be achieved when data dictates the paths to follow.
Data-driven companies build insight and are strengthened by deep customer knowledge. It is these valuable insights — and their holistic and integrated vision — that open the doors to innovative ways of connecting with people and meeting their changing needs and expectations.
Maximizing trust and generating value
Pleasant and trustworthy experiences are two sides of the same coin as we look ahead to 2022 and beyond. In addition to having multiplied their online journeys, users are increasingly aware that brands have a lot of information about them.
That’s why they expect companies to be honest. According to a Deloitte study , when brands demonstrate transparency and humanity, customers are 2.5 times more likely to provide personal information that helps improve the product and 1.7 times more likely to feel that they have received more value than expected.
However...
83 % of consumers are concerned about sharing personal data online and 72% would stop buying from a company or using a service due to privacy concerns.
Source: BCG
This is why it is necessary to prioritize user privacy and be transparent about how data is used to offer increasingly personalized experiences and relationships.
Data-first companies are also able to bring excellence to customer experiences by integrating data into the organizational culture to achieve a 360-degree view of the customer . It is not about collecting information, but about being able to organize it appropriately to analyze it and make better decisions, in line with the objectives of each company.
This creates a lasting and virtuous bond: consumers are empowered by the varied and personalized options offered by data-centric companies, and they achieve a comprehensive view of the customer.