What are location extensions and local search ads?

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Have you ever seen store information displayed as an advertisement on Google search results or Google Maps?
If you are running a store customer attraction business through advertising, this is a function you will want to keep in mind.

However, as the title of this article suggests, there are advantages of using our skype database two names for this function: " Location extensions " and " Local search ads
." It's confusing, but I'll explain the details of the function and the differences!

table of contents

Location extensions and local search ads overview
How to set up location extensions and local search ads
About Local Search Ads and MEO
summary
Location extensions and local search ads overview
What are local search ads?
First of all, as mentioned at the beginning, local search ads are ads placed on Google search results and Google Maps
. Unlike listing ads, the distinctive feature of local search ads is that they are displayed not only on the Google search results screen but also when searching on Google Maps.


Search results on Google Maps

If you operate a store, you can have your store information displayed on a map to users who search for keywords related to your service, which can be effective in attracting customers to your store.

Local search ad placement
Google Search Ads
Google Maps
Local search advertising pricing
Local search ads are a pay-per-click type, where advertising costs occur when an ad is clicked
. In the case of local search ads, costs are incurred by clicking on ads, route searches, phone calls, and websites.

Benefits of local search ads
By using local search ads, you can display your store information in the most prominent location on Google Maps.
Store ratings are also displayed, so you can expect to attract more visitors to your store. You

can also post a link to your phone number, so the appeal of local search ads is that you can expect an increase in inquiries as well as visitors to your store .

How to set up location extensions and local search ads
Now that you have a general idea of ​​what local search ads are, let’s go back to the beginning of the article:
“What’s the difference between local extensions and location extensions?”
In fact, this is related to the settings.

Points to note before setting up
We have explained local search ads so far, but it is important to note that you cannot run local search ads alone. You can run ads by setting the " Location Display Option
" in your listing ads . In addition, the following preparations are required to run each ad, but this is where many people get stuck.