These segments then receive different email drip campaigns based on this. This type of segmentation has two core benefits; you can send people content that interests them you can generate more sales per subscriber enough on why you’d want to use a quiz funnel to segment your email list. Let’s get down to the nitty-gritty and see how to use one of this year’s top-rated marketing tactics. How to design quiz questions your starting point here is how you want to divide people up.
For example, getresponse’s segments might divide betting data leads into people who want to create more attractive emails and people who want to automate more of their marketing process. Equally, it would be useful to separate the experience of email marketers from the non-specialists. The key here is to have an idea of your ideal customer personas, and what their most significant pain points/ needs are. This forms the core of the audience segments you’ll create, which can then be amended with demographic information, like age or location, to fine-tune your messaging.
Once you have an idea of how you’d like to divide your audience, it’s time to start selecting questions. As we saw in the examples earlier, a good rule of thumb is between five and ten questions. This will get the insights you need, without boring your leads or causing them to give up. Practically speaking, your quiz questions fall into four categories. Background questions these are aimed at gathering general information. An example might be, do you currently have a full-time job? Through getting to know your audience, you can better engage with them based on the problems they face or the solutions they want.