Avito topped the rankings for the first time in 2021, displacing the American Craigslis

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At the "Digitalization Day" at the "Russia" exhibition, Ivan Guz, Managing Partner for Business Development at Avito LLC, reported that at the end of 2023, there were 190 million active ads and 20 million active sellers on the portal. According to Avito, the company employs 7.9 thousand people.

According to the Similarweb el salvador whatsapp number database web analytics platform, Avito has once again taken first place in the ranking of the most visited classified ads sites in the world. In terms of traffic, Avito is ahead of the American Craigslist and the Chinese 58.com. According to Similarweb analytics, Avito has 341 million visits per month, the American Craigslist has 173 million, the French Leboncoin has 124 million, and the Chinese 58.com has 8.7 million.

, one of the oldest classified ads sites in the world.

The Similarweb platform is considered a world leader in web analytics and is updated online. The Similarweb rating takes into account such indicators as the average time spent by users on the site, traffic, and other metrics indicating the quality and popularity of online resources.

"One of our main focuses is the transition from a purely "advertising" business model, when we simply gave people the opportunity to sell and buy goods and services, to a transactional one. Avito Goods was the first to switch to transactions. Avito Delivery is one of our most important services. Thanks to this service, Avito has not only expanded the geography of transactions, allowing buyers to find suitable goods throughout the country, but also significantly increased their security. We are responsible for the security of both parties to the transaction from the moment they begin communicating in the Avito chat until the buyer receives the goods and the seller subsequently withdraws funds. More than 2 million transactions are processed through Avito Delivery per week."

"Avito Real Estate", according to Ivan Guz, also works on the principle of "safe transactions", where all actions and transactions take place within the platform - this is an online booking of housing for daily rent: 35 thousand transactions per week are carried out using this tool.

"Any transitions, new areas of work, introduction of new services for e-commerce companies are natural at this stage. While the Russian Internet trade market is in the stage of active development, there is no single correct model of work: participants need to constantly test new approaches, change working conditions, create new services for both clients and partners," noted Artem Sokolov, President of the Association of Internet Trade Companies (AKIT).

According to him, the transition of the classic classified to a transaction model fits into the context - this will improve the security of using the platform for clients, and such a model makes transactions more transparent, and the user receives a guarantee from the platform that his funds are under control.

"Classifieds around the world have roughly similar options for earning money - developing paid services within the platform - ad promotion, rates for professional sellers, etc. But more successful platforms are moving to a transactional model - this is the next level. Russian e-commerce and the digital platform market in general is, in principle, a highly competitive environment that is only getting stronger every year. Considering the number of visitors and loyal users, this platform is competing with other well-known services and platforms," ​​added AKIT head Artem Sokolov.

Representatives of Wildberries, Ozon, Cian, Yandex Real Estate, and Sber Logistics did not respond to ComNews' request.

As independent expert on IT and telecom markets Vadim Plesskiy explains, Avito's main business model is a "message board" and making a profit from advertising on the site: more traffic means more potential income.

"The transaction model implies that the company sells a new product, its origin is confirmed and the service is guaranteed. That is, we are talking about turning an advertising platform into a marketplace with a certain set of suppliers. In such a scenario, it is unclear what advantages Avito might have. The prices on marketplaces from trusted suppliers are approximately the same. All other things being equal, buyers will choose a platform to which they are already accustomed. And with a high probability, given the current market realities, this will not be Avito," says Vadim Plesskiy.

He cited the Chinese market as an example, where people make many purchases via messengers, such as WeChat. "For a Chinese consumer, a bulletin board service in the form of a website is not of great value. And there is no centralized national messenger like WeChat in Russia. The closest is the VKontakte social network with its built-in messenger - it is more convenient for a buyer to buy the necessary goods this way, rather than using the Avito bulletin board," Vadim Plessky believes.