Your newsletter is (still) not personalized
Whether it's your long-time client, your latest how to build phone number list professional acquaintance or your service provider, they will all receive exactly the same message . However, we are, more than ever, in the era of personalization!
newsletter-wishes-personalization
The solution to avoid these inconveniences:
We first segment with lists (and a marketing tool worthy of the name) and we personalize our emails !
Segmentation allows you to create groups based on assigned criteria and a specific context. These may include, for example:
geographical
typological
behavioral
purchase (recency, frequency, amount)
of marketing personas
ideal customer or ICP (Ideal Customer Profile in VO)
life cycle (customer, promoter customer, VIP customer, prospect with opportunity created, simple lead, follower...)
of informal or formal use
In short, everything will depend on the data (the "data" according to the established word) that you have gathered in your CRM or failing that in your too numerous lists on Excel, not always compliant with the GDPR and not always up to date, you will agree .
The goal of this segmentation is to provide the right content to the right person, at the right time . And since the content will be adapted by overall groups and by criteria ( persona, scoring, geography, type of business, etc.), it will be more likely to appeal to your recipient and will promote the opening rate. The goal being, first of all, that they read your good wishes and your message.
According to a Hubspot study , sending segmented emails increases the opening rate by 16% . It’s worth a try, right?