If you would like to know more about the overview of lead nurturing and its various benefits, please read on! Also check out this article What is lead nurturing? Comprehensive know-how for strategic success Four characteristics of BtoC marketing When providing products to general consumers, knowing the characteristics of BtoC marketing will make lead nurturing more successful. This is because if you do not approach customers at the optimal time and in the optimal way, you will often not be able to get them interested.
The following are some characteristics of BtoC marketing: Lead iran telegram data Nurturing BtoC [Characteristic 1] The consideration period is often short In the case of BtoB, you need to consult with your superiors or the president who has the authority to make decisions, so you have to compare and consider for several months to several years. On the other hand , in the case of BtoC, the consideration period is usually short. This is because the decision maker is the customer himself, so it is easy to consider a purchase just by comparing reviews and similar products.
It is said that it usually takes about 1 to 2 weeks from comparison to purchase. Therefore, it is important to provide customers with materials to compare and consider when they become interested, and to implement measures that allow them to visualize what it will be like after they purchase. [Feature 2] Some purchases are made for the purpose of "experience" or "ownership" Please also note that the purchasing purposes of BtoB and BtoC are different. Main Purchasing Purposes for B2B Solving the problem Resolve your concerns Main Purpose of BtoC Purchases Experience is gained Satisfying the desire to own In the case of BtoB, products and services are introduced to companies, so they are required to solve the problems that companies face.