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With MDirector you can measure the sales you generate by email by making a call to the sales API that you have on your website , and have a report on the sales you have generated through the email marketing module. This way, you can calculate the return on investment generated by this channel and understand the weak points of your communications and how to improve them to obtain greater conversions. Try the free activation of the API for 15 days in your account preferences or extend the time by writing to [email protected] and follow all the steps to find out what and how much your users buy.


Measuring sales And if you don't have an MDirector account yet,from the only Cross-Channel Marketing platform. TABLE OF CONTENTS 1.- API call configuration 2.- Introduce a sales link in the office email list creative What is a sales link? 1st.- In the “Design” section of your submission creation, include the links within the creative. 2º.- Access the “Links” section. 3rd.- Click on the yellow boxes Results and analysis 1.- API call configuration To be able to insert the sales tracking pixel in the emails, the first thing you will have to do is generate a communication between MDirector and your ecommerce, through the API.


To do this, go to your user account within the email module and click on the “Preferences” option in the drop-down menu. Once inside the panel, click on the “API Information” tab and follow all the steps to generate the authentication call to establish the connection with your sales API as in the example below: measure the sales you generate by email through MDirector - preferences If you continue browsing through the different sections within API Information, you will find a specific “Sales” section where we show you the parameters that you can send to MDirector to find out about the purchases generated from the platform.