A good brand is essential to keep your business’ name in the minds of your customers. Proof of what we’ve just said is that companies like Amazon and Apple don’t need to do more than show their logo for the public to recognize them, do you agree?
When creating the visual identity of your accounting firm, consider points such as:
colors : preferably palettes that convey seriousness, nursing homes email list credibility and professionalism, such as shades of blue, gray and green;
typography : sober, clean, simple and legible letters, such as serifs, which have details at the ends;
Logo : choose elements, symbols, icons and shapes related to accounting, the name and profile of your firm. Also consider that, most of the time, less is more!
3. Set goals and budgets
Calculate how much you can afford to invest in advertising accounting services.
However, when doing this calculation, keep in mind the following: marketing is a medium- and long-term strategy . Therefore, don't expect immediate results. Therefore, you will need recurring funds until you see the first returns.
Therefore, when setting aside the budget for this activity, establish a percentage that guarantees the continuity of your planning without compromising the financial health of your business and fulfillment of monetary commitments, such as bills to pay .
4. Choose strategies
As we have mentioned, there are several marketing strategies for accountants and accounting firms, including digital and physical formats. Some options are:
digital and content marketing :
blog articles;
e-books;
infographics;
social media posts;
webinar;
email marketing;
offline advertising:
business cards;
pamphlets;
stand at fairs and events.
You can combine several of these options. And to choose the most appropriate ones, consider your budget and the profile of your target audience.
5. Establish a disclosure schedule
As we have mentioned, accounting marketing is a long-term strategy. For this reason, periodicity is essential.
The schedule is the best tool to ensure the frequency, organization and coordination of the team responsible for this activity.
6. Measure the results
To measure the results of your accounting services advertising strategy, you can use indicators such as:
return on investment;
customer acquisition costs;
cost per lead;
click-through rate;
cost per click;