Characteristics and examples of push-type

[shaownhasan]

4 Steps to acquiring new customers (Man working on a computer) [STEP 1] Research (target selection) First, define your target. Research is required from various perspectives, such as age, gender, lifestyle, interests, concerns, and tendencies. By identifying customers who match your company's products and services, you will be able to approach them with a high degree of accuracy while keeping costs as low as possible. [STEP 2] Approach Next, we will try to actually approach customers using offline methods such as cold calling, telemarketing, and posting flyers, as well as internet advertising and social media.


When visiting customers or making telemarketing japan telegram data calls, you will prepare talk scripts and sales materials, and when using internet advertising or social media, you will prepare catchy slogans and creative content. In either case, the key is to "clarify the selling point and communicate the benefits." Benefits are the part that describes "what will change with the product or service," and are more effective than simply communicating the merits (good points). It would be best if you could visualize which tasks will be made more efficient, how much costs will be reduced, and what results will be achieved, as well as the process leading up to solving the problem and the future that follows.


[STEP 3] Hearing and proposals No matter how attractive a product or service is, not many customers will make a purchase on their first approach. Therefore, you should approach them on an ongoing basis by making regular visits and listening to them over the phone, etc. If you can make new proposals rather than just visiting them a number of times, you will be able to increase their desire to purchase. [STEP 4] Closing Now comes the final phase of customer acquisition.