No contact or article viewing
Posted: Wed Jan 22, 2025 6:52 am
When scoring, it is important to consider not only the points added as mentioned above, but also the points subtracted. This is because even if the score is high, there may be cases where the likelihood of the company's products and services being introduced is low.
for example,
Already using a competitor's product or service
In the first place, the target was a person in charge of a competitor
In cases like these, the likelihood of them introducing your company's products or services is low. It is important to set rules for deducting points so that such data does not receive a high score in the scoring system.
[Element type 2] Customer interest
We will judge the level of interest from the customer's behavior and assign a score. Examples of customer behavior are as follows:
View article
Email opening
Download the document
Participate in a webinar
Ad clicks
inquiry
Use the free trial
Give more points to actions that are likely to lead to the purchase of a product or service. For example, using a free trial or making an inquiry is likely to lead to a business deal, so give more points to them.
[Element type 3] Customer activity
Activity level is a scoring element based on the customer's most recent actions. There are various actions that lead to purchases, but the meaning also changes depending on the timing of the actions. This is because if you approach customers at a time when they are most interested in your company's products, it is easier to lead to sales negotiations.
Specifically, it would be a good idea to set the korea telegram data following criteria for adding and subtracting points:
High article views/downloads in a short period of time: +50 points
No contact or article viewing for more than 6 months: -20 points deducted
A large number of article views and document downloads can be considered behavior with a high desire to purchase. However, if these actions occurred more than six months ago, it is possible that the customer has already lost interest in your product or service, or has purchased a product from another company. Conversely, if the article views and document downloads occurred just a few days ago, it can be determined that the customer's activity level, i.e., their desire to purchase, is very high.
Interest in products and services tends to wane over time. Use scoring to gauge customer activity levels and make sure you don't miss any sales opportunities.
4 ways to help you decide on scoring rules
Scoring rules are not fixed, but change depending on the products/services offered and the company's policies. Therefore, you may be unsure of how to decide on the rules.
There are four methods that can be useful when deciding on scoring rules. We'll explain each one in turn to see how it can lead to more effective scoring.
for example,
Already using a competitor's product or service
In the first place, the target was a person in charge of a competitor
In cases like these, the likelihood of them introducing your company's products or services is low. It is important to set rules for deducting points so that such data does not receive a high score in the scoring system.
[Element type 2] Customer interest
We will judge the level of interest from the customer's behavior and assign a score. Examples of customer behavior are as follows:
View article
Email opening
Download the document
Participate in a webinar
Ad clicks
inquiry
Use the free trial
Give more points to actions that are likely to lead to the purchase of a product or service. For example, using a free trial or making an inquiry is likely to lead to a business deal, so give more points to them.
[Element type 3] Customer activity
Activity level is a scoring element based on the customer's most recent actions. There are various actions that lead to purchases, but the meaning also changes depending on the timing of the actions. This is because if you approach customers at a time when they are most interested in your company's products, it is easier to lead to sales negotiations.
Specifically, it would be a good idea to set the korea telegram data following criteria for adding and subtracting points:
High article views/downloads in a short period of time: +50 points
No contact or article viewing for more than 6 months: -20 points deducted
A large number of article views and document downloads can be considered behavior with a high desire to purchase. However, if these actions occurred more than six months ago, it is possible that the customer has already lost interest in your product or service, or has purchased a product from another company. Conversely, if the article views and document downloads occurred just a few days ago, it can be determined that the customer's activity level, i.e., their desire to purchase, is very high.
Interest in products and services tends to wane over time. Use scoring to gauge customer activity levels and make sure you don't miss any sales opportunities.
4 ways to help you decide on scoring rules
Scoring rules are not fixed, but change depending on the products/services offered and the company's policies. Therefore, you may be unsure of how to decide on the rules.
There are four methods that can be useful when deciding on scoring rules. We'll explain each one in turn to see how it can lead to more effective scoring.