Where to start?
Posted: Wed Jan 22, 2025 7:10 am
Creativity is a tandem - image and text. However, the image plays a leading role here. The picture always has a better chance of catching the eye, and even if a person does not reach the text, the visual part will be imprinted on his perception.
In order to choose an image that is more sweden telegram number database likely to hook a potential client, you need to study your target audience, their motivation and involvement well. Who are your clients? What are their interests, needs and problems? Without knowing this, you will not be able to create an ad that will bring traffic to the site.
It should be understood that any target audience is usually heterogeneous and requires careful segmentation, i.e. division into groups. For example, let's say you sell air conditioners. In this case, your target audience can be segmented as follows:
Having sorted out the segments, it is necessary to identify the audience's pain points and close them by offering the corresponding USP (unique selling proposition). Here you can also select tentative keywords for the future ad.
In addition, it will always be advisable to further divide the target audience by age and gender, because people of different ages and genders perceive creatives differently.
After analyzing the target audience, you can move on to creating creatives. However, before we move on to discussing approaches to their creation, let's consider what formats can be used.
Ad Formats
Yandex offers to use 4 types of creatives, including:
In order to choose an image that is more sweden telegram number database likely to hook a potential client, you need to study your target audience, their motivation and involvement well. Who are your clients? What are their interests, needs and problems? Without knowing this, you will not be able to create an ad that will bring traffic to the site.
It should be understood that any target audience is usually heterogeneous and requires careful segmentation, i.e. division into groups. For example, let's say you sell air conditioners. In this case, your target audience can be segmented as follows:
Having sorted out the segments, it is necessary to identify the audience's pain points and close them by offering the corresponding USP (unique selling proposition). Here you can also select tentative keywords for the future ad.
In addition, it will always be advisable to further divide the target audience by age and gender, because people of different ages and genders perceive creatives differently.
After analyzing the target audience, you can move on to creating creatives. However, before we move on to discussing approaches to their creation, let's consider what formats can be used.
Ad Formats
Yandex offers to use 4 types of creatives, including: