Lead Nurturing Scenario As mentioned above, create conversion points that move your prospects to the next stage in their customer journey. 3 Examples of Lead Nurturing Scenario Creation Once you have designed a scenario that is perfect for your company, you can put it into operation. Below are three examples of lead nurturing scenario creation that are actually commonly used. Let's take a closer look at each one. Lead Nurturing Scenario [Example 1] Recommend webinars and free consultations to current customers who are highly interested As the saying goes, "strike while the iron is hot," if you can create a scenario that responds to potential customers while their enthusiasm is still high, you will have a higher chance of leading to a deal that is more likely to result in a sale.
For example, in the last two weeks Owned media lebanon telegram data page views are 15 or more Requests for information more than twice In addition to potential customers, there is at least one email newsletter subscriber from the same company. One scenario would be to recommend webinars or free consultations to potential customers of companies that take a lot of actions such as the above. Due to the high level of interest, it may be possible to efficiently set appointments by conducting a survey after the webinar or by conducting a free consultation session.
[Example 2] Sending the latest information to customers who have lost bids in the past Surprisingly, sending the latest information to customers who have lost out in the past is effective. Since they have already considered your business once, your sense of the problem is consistent, so it is highly likely that they are a strong potential customer. If you lose out on a business despite this, there is almost always a reason for this. Specifically, the following are some of the reasons: Reason 1: The cost was not worth it If they were unable to implement the service due to cost issues, they are likely to have adopted products or services from other companies.