Link Baiting: Inbound Marketing as a Link Building Tool
Posted: Sun Dec 22, 2024 6:25 am
At PGR we have been implementing Inbound Marketing strategies in B2B companies in the ICT Sector since 2012. We work with Online Marketing analytics tools that allow us to monitor Back Links on a daily basis, generate valuable content based on our Buyer Persona to help us generate Link Baiting thanks to Inbound Marketing.
Google's new algorithm changes, Penguin 4.0, put emphasis on linked content. If you were generating links daily as a Link Building strategy to improve your SEO positioning , we recommend that you think twice before continuing to do so and learn the existing alternative: Link Baiting .
Google has become picky about links korean whatsapp number between websites and from now on it will review each one of them to avoid link spam, it will emphasize that they are on the same topic and are generated naturally.
For this reason, we must implement Link Baiting , a strategy focused on users themselves generating Backlinks to our website naturally thanks to content generated by us that encourages them to do so.
How can we execute a Link Baiting strategy ? Inbound Marketing already takes care of this, we will only have to focus more on the content generation part to take into account Google's changes in its algorithm and improve our SEO .
Steps to Follow in our Link Baiting strategy in Inbound Marketing:
Defining our Buyer Persona. The start of the implementation of Inbound Marketing involves analyzing our Buyer Persona . Our ideal fictitious client who will determine our content customization (Blog Articles, Whitepapers, eBooks, Videos… ). Within our Inbound Marketing strategy, we will use all our knowledge and experience of our Buyer Persona to define it for our Link Baiting strategy. Knowing our Buyer Persona well , we will be able to plan content that they would like to share and link to with the aim of generating Backlinks .
Choosing the Right Content. Yes, content will continue to be king in 2017. Those of us who know Inbound Marketing in depth know this very well. Within our Link Baiting strategy we must design a Content Map that is capable of attracting the attention of our Buyer Persona at different points of the Sales Funnel, that is capable of charming or making them fall in love with it and, finally, that generates the action of sharing it with their entire community and linking it on their website, blog or social profiles.
Google's new algorithm changes, Penguin 4.0, put emphasis on linked content. If you were generating links daily as a Link Building strategy to improve your SEO positioning , we recommend that you think twice before continuing to do so and learn the existing alternative: Link Baiting .
Google has become picky about links korean whatsapp number between websites and from now on it will review each one of them to avoid link spam, it will emphasize that they are on the same topic and are generated naturally.
For this reason, we must implement Link Baiting , a strategy focused on users themselves generating Backlinks to our website naturally thanks to content generated by us that encourages them to do so.
How can we execute a Link Baiting strategy ? Inbound Marketing already takes care of this, we will only have to focus more on the content generation part to take into account Google's changes in its algorithm and improve our SEO .
Steps to Follow in our Link Baiting strategy in Inbound Marketing:
Defining our Buyer Persona. The start of the implementation of Inbound Marketing involves analyzing our Buyer Persona . Our ideal fictitious client who will determine our content customization (Blog Articles, Whitepapers, eBooks, Videos… ). Within our Inbound Marketing strategy, we will use all our knowledge and experience of our Buyer Persona to define it for our Link Baiting strategy. Knowing our Buyer Persona well , we will be able to plan content that they would like to share and link to with the aim of generating Backlinks .
Choosing the Right Content. Yes, content will continue to be king in 2017. Those of us who know Inbound Marketing in depth know this very well. Within our Link Baiting strategy we must design a Content Map that is capable of attracting the attention of our Buyer Persona at different points of the Sales Funnel, that is capable of charming or making them fall in love with it and, finally, that generates the action of sharing it with their entire community and linking it on their website, blog or social profiles.