Well, let's go!?

[sumaiyakhatun26]

So, "Doka IT" needs rebranding - a contractor with whom we have been working for about three years. Finally, otherwise the shoemaker has no shoes! The technical specifications are, to put it mildly, vague. We want modernization, but without radical changes, to remain the same guys, but in a new style... Hmm, not an easy task.

The first thing we decide to do is hold a strategic session with the client. If only because we have never held one before — Doc IT does not have a clear understanding of who they are and how they work. After all, there belgium email list are so many different areas, each has its own name, 60 people on staff, and the client travels from one manager to another. It's time to sort out this mess...

For about four hours, the client and I discuss details, ask questions, listen to the answers and eat pizza – all in the most positive way possible! Although in pieces, we manage to collect a large amount of information: how the company positions itself, how it is perceived by the end consumer, how relationships with clients and employees are built, what are the strengths and weaknesses, and most importantly – why rebranding is needed at all... We understand that it is time to Russify the name. Now the company will be called "Doka IT".

After the strategic session, we take a couple of weeks to structure all the information and present it in a coherent, logical presentation, which contains the main criteria of the “new” company.