Levi's Pinterest Shop with product tags for different items.
Posted: Wed Jan 22, 2025 8:19 am
Keep in mind that these Product Pins are not direct social commerce tools. Buyers will still get redirected to a product-specific landing page to complete their purchase. However, it simplifies the buying journey as people can get the product info right within Pinterest.
5 benefits of social commerce for your business
1. Reach a wider audience of potential customers
Social media usage is constantly on the rise, with more canada b2b leads than 5 billion people using it worldwide. Couple that with the fact that consumers are discovering new brands and products through social media.
Consumers are finding products through a social media post. With social commerce now integrated into social media apps, researching products on social media and seeing a friend’s post are other common ways consumer’s discover products.
Not to mention, direct purchases via a link or in-app social media purchases is becoming more commonplace on social than ever. It’s estimated that there will be 110.4 million US social media buyers by end of 2024–that’s half of all social media users.
When you leverage social commerce, your products get in front of a massive audience. You’ll reach more people who could turn into customers.
2. Convert customers where they are and remove friction
Social commerce makes it easy to convert customers where they are since they can directly make purchases on the platform. It eliminates the need to switch to a different app or website to find the product they want to buy. As such, it removes friction and barriers to purchase by shortening the buying journey.
5 benefits of social commerce for your business
1. Reach a wider audience of potential customers
Social media usage is constantly on the rise, with more canada b2b leads than 5 billion people using it worldwide. Couple that with the fact that consumers are discovering new brands and products through social media.
Consumers are finding products through a social media post. With social commerce now integrated into social media apps, researching products on social media and seeing a friend’s post are other common ways consumer’s discover products.
Not to mention, direct purchases via a link or in-app social media purchases is becoming more commonplace on social than ever. It’s estimated that there will be 110.4 million US social media buyers by end of 2024–that’s half of all social media users.
When you leverage social commerce, your products get in front of a massive audience. You’ll reach more people who could turn into customers.
2. Convert customers where they are and remove friction
Social commerce makes it easy to convert customers where they are since they can directly make purchases on the platform. It eliminates the need to switch to a different app or website to find the product they want to buy. As such, it removes friction and barriers to purchase by shortening the buying journey.