They automate the bidding process in real time

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This import is done from a wide variety of sources, both structured and unstructured. This data can be obtained through cookies or through information that the user provides by filling out forms. Processing data to create audience segments that interest different advertisers. In DMP terminology, these are called audiences. This is the really valuable part. The important thing is not so much collecting millions of pieces of data but relating them to identify the different audience segments. Send the data to proceed with the programmatic purchase . In this case, it is data that combines: Who to impact. With what messages. On which channels and devices. [bannerHero] A Data Management Platform therefore converts millions of pieces of data collected from a wide variety of sources and formats and organises them to obtain relevant information thanks to intelligent processing based on algorithms.


Thus, a Data Management Platform works in forex broker email leads two ways: Installing code on the pages of the website from which you want to collect information. The DMP platform collects the information, organizes it and transfers it to the ad servers . Types of cookies Types of cookies The code that is installed are files that are usually called cookies. With this code you can learn more about the users who browse certain web pages. Mainly because you collect information about: Where you get to your page from. What is your route? How much time you spend on each page. Which links you click on. There are 5 types of cookies you can use: preference, security, process, advertising and session status . However, it is more interesting to look at them according to the user's consent: Cookies that do not require user consent : These are cookies that are used at a technical level.