Thus loyalty to the company grows
Posted: Wed Jan 22, 2025 8:31 am
The Content Marketing Institute conducted research that found that contextual advertising attracts 3 times fewer leads than content marketing.
It is worth noting that contextual advertising is a great tool for attracting customers, allowing you to generate a flow of requests relatively quickly and for hong kong telegram database reasonable money. But using context brings you into contact with the customer only at the last/penultimate stage of the so-called sales funnel. At this stage, several competitors are always fighting for the customer, and it is quite difficult to make a sale.
Content marketing allows you to get to know a potential buyer at the pre-sale stage. Clients who come through a blog not only find an answer to their question, they also find a company that has the necessary expertise. By subscribing future clients to your blog, you greatly increase the conversion to a deal.
If we talk about current clients, you not only form an image of an expert company among them, but also increase the frequency of communications. , and information about your new products quickly becomes known.
It is worth noting that contextual advertising is a great tool for attracting customers, allowing you to generate a flow of requests relatively quickly and for hong kong telegram database reasonable money. But using context brings you into contact with the customer only at the last/penultimate stage of the so-called sales funnel. At this stage, several competitors are always fighting for the customer, and it is quite difficult to make a sale.
Content marketing allows you to get to know a potential buyer at the pre-sale stage. Clients who come through a blog not only find an answer to their question, they also find a company that has the necessary expertise. By subscribing future clients to your blog, you greatly increase the conversion to a deal.
If we talk about current clients, you not only form an image of an expert company among them, but also increase the frequency of communications. , and information about your new products quickly becomes known.