Contextual advertising and targeting
Posted: Wed Jan 22, 2025 8:39 am
Saving on SEO is reasonable only when a significant business decline is predicted for six months or more in the absence of a financial cushion.
In long-term business areas, especially when the SEO check is not too high, it is also not recommended to stop optimization. Therefore, if a quick recovery in demand for your products or services is predicted after quarantine, it is better to continue iceland telegram database promotion in search engines, but if the forecasts are not too rosy, for example, in the tourism business, it makes sense to pause SEO.
Contextual advertising and targeting provide a faster effect compared to SEO, which is why it is easier to save money here and the cost of a mistake is not so high.
It will be useful to turn off the context for those organizations that carry out so-called “trading on wheels” and now have no opportunity to work.
But if you have a long transaction cycle, then it is not profitable to turn off the context. Because at the end of long negotiations, which for some companies can last from several months to a year, you will have a "hole" and, as a result, a cash gap.
In long-term business areas, especially when the SEO check is not too high, it is also not recommended to stop optimization. Therefore, if a quick recovery in demand for your products or services is predicted after quarantine, it is better to continue iceland telegram database promotion in search engines, but if the forecasts are not too rosy, for example, in the tourism business, it makes sense to pause SEO.
Contextual advertising and targeting provide a faster effect compared to SEO, which is why it is easier to save money here and the cost of a mistake is not so high.
It will be useful to turn off the context for those organizations that carry out so-called “trading on wheels” and now have no opportunity to work.
But if you have a long transaction cycle, then it is not profitable to turn off the context. Because at the end of long negotiations, which for some companies can last from several months to a year, you will have a "hole" and, as a result, a cash gap.