So, how do you get your hands on quality Instagram UGC?
Posted: Wed Jan 22, 2025 8:44 am
And the strongest brands tap into this free marketing by creatively repurposing posts from real customers. It’s the most powerful way to build trust, drive engagement and grow on the platform.
Big brands like BMW, Samsung and Apple use hashtags to source user-generated content.
#shotoniphone has 29.6 million posts
#bmwrepost has 2.8 million posts
#withgalaxy has 1.9 million posts
Samsung has even created a separate Instagram account usa b2b leads to showcase UGC. Creators looking to get some exposure on the platform gladly tag photos taken with their Samsung devices with #withGalaxy for a chance to be featured on the brand’s page—which has an impressive following of 4.8 million users.
Samsung's Instagram profile boasting the hashtag #withGalaxy in it's bio name and description
Another way to encourage UGC is to run competitions and reward the best entry or entries. Or, partner with influencers and creators in your niche. Ask them to share honest product reviews or send them free PR packages to create unboxing videos you can repost on your brand’s page.
Jake the Bengal, the cat influencer, and Cheerble, the Pet Store, created a collaborative paid partnership post to advertise Cheerble’s cat toy.
paid partnership collaboration for user-generated content on Instagram between jake.the.bengal and cheerble.official
You can ask permission to repost organic stories and posts featuring your product from non influencer public accounts. These are highly effective as they show genuinely happy customers using your brand in their day-to-day lives.
Big brands like BMW, Samsung and Apple use hashtags to source user-generated content.
#shotoniphone has 29.6 million posts
#bmwrepost has 2.8 million posts
#withgalaxy has 1.9 million posts
Samsung has even created a separate Instagram account usa b2b leads to showcase UGC. Creators looking to get some exposure on the platform gladly tag photos taken with their Samsung devices with #withGalaxy for a chance to be featured on the brand’s page—which has an impressive following of 4.8 million users.
Samsung's Instagram profile boasting the hashtag #withGalaxy in it's bio name and description
Another way to encourage UGC is to run competitions and reward the best entry or entries. Or, partner with influencers and creators in your niche. Ask them to share honest product reviews or send them free PR packages to create unboxing videos you can repost on your brand’s page.
Jake the Bengal, the cat influencer, and Cheerble, the Pet Store, created a collaborative paid partnership post to advertise Cheerble’s cat toy.
paid partnership collaboration for user-generated content on Instagram between jake.the.bengal and cheerble.official
You can ask permission to repost organic stories and posts featuring your product from non influencer public accounts. These are highly effective as they show genuinely happy customers using your brand in their day-to-day lives.