15 tips to help you understand what Inbound Marketing is and be successful
Posted: Sun Dec 22, 2024 6:29 am
The scenario of economic crisis, protests, tight budgets and reduced investments is nothing new to anyone. The life of marketing managers is not easy, budget cuts come top-down without any analysis or criteria, simply the need to reduce the marketing budget.
There aren't many alternatives, the solution is to opt for solutions that bring sales results with the lowest possible investment, easy right?
Many companies are finding in Inbound Marketing the best answers to overcome this time of adversity.
HubSpot's research numbers on Inbound speak for themselves:
The cost of an Inbound lead is 50% lower compared to taiwan telephone number traditional strategies.
92.7% of companies that invest in Inbound increased the number of leads generated by 50%.
The quality of qualified leads generated after 12 months of project is 6X+.
Companies such as Serasa Experian, VTEX, Onodera and Hospital Samaritano, Accesstage, Inteligência de Negócios, Robotton, Gilbarco, among others, have taken the lead and are having success with Inbound Marketing.
The concept continues to grow in Brazil, more and more companies are adopting Inbound as a growth strategy, but not everything is a bed of roses.
The opposite effect of rapid growth is the lack of understanding and entropy regarding the correct definition of the concept. It is very common to find texts, posts, ebooks and presentations summarizing the strategy to the use of blogs, content, landing pages and automation.
Many companies invest in blogs, content, automation, HubSpot, RD Station and get no results, no sales. So where is the problem?
What really is Inbound Marketing?
dicas2_post_Inbound.jpg
Most of the time, the biggest mistake is simplifying the strategy. Don't be fooled, Inbound Marketing is not a blog, it's not SEO, it's not content, it's not a Landing Page, it's not HubSpot , it's not RD Station . All of these are means to achieve the expected results.
Inbound Marketing is about betraying, converting, relating, selling and building loyalty.
To make things easier and simpler, we have put together 15 essential tips to help your Inbound strategy work. The details are boring, but relevant. In the medium term, they work like a sales machine, with guaranteed measurement of any digital marketing investment. Check out the tips below:
Set goals for attraction, lead generation (MQL and SQL) and customers right from the start. This is not easy.
Segment your audience into profiles of interest (for sales). Here we talk about personas.
Create a journey through the persona’s relationship with the brand, from the awareness stage to the purchase decision. Knowing the purchase cycle is essential.
Create a top, middle and bottom of the funnel content strategy for each profile. The key is not to generalize.
Prepare your own channels to be platforms for attraction and engagement. This is a technical action.
Produce and publish content (texts, infographics, videos, research, analyses, etc.) on your website, blog and other channels . Invest everything in Owned Media.
Distribute content across multiple channels to speed up attraction and conversion. Integrating everything is mandatory.
Monitor audience behavior and measure conversion rates (from unknowns to leads in exchange for premium content). Having analytics (and using them) is a success factor.
Activate nurturing campaigns with each persona, in a prospecting process that culminates in a business proposal. Monitor the entire cycle and receive sales feedback at all times.
Deliver qualified leads to the sales team - here the role of the SDR (Sales Development Rep) is fundamental. Define what a qualified lead is at minute zero.
Establish integration between marketing and sales areas and processes. Be careful with this issue, as this integration is not easy at all.
Build loyalty and maintain contact (through nurturing) with those who have not purchased and those who have already purchased. Continue the conversation with everyone.
Continuously adjust your content and channels based on results and audience engagement. Stay focused on optimization.
Measure everything from minute zero. Photo zero is the starting point for measurement.
Calculate ROI. Define your expected return and prepare to calculate Customer Acquisition Cost and Life Time Value.
Now that you know what Inbound is, how about a free trial?
There aren't many alternatives, the solution is to opt for solutions that bring sales results with the lowest possible investment, easy right?
Many companies are finding in Inbound Marketing the best answers to overcome this time of adversity.
HubSpot's research numbers on Inbound speak for themselves:
The cost of an Inbound lead is 50% lower compared to taiwan telephone number traditional strategies.
92.7% of companies that invest in Inbound increased the number of leads generated by 50%.
The quality of qualified leads generated after 12 months of project is 6X+.
Companies such as Serasa Experian, VTEX, Onodera and Hospital Samaritano, Accesstage, Inteligência de Negócios, Robotton, Gilbarco, among others, have taken the lead and are having success with Inbound Marketing.
The concept continues to grow in Brazil, more and more companies are adopting Inbound as a growth strategy, but not everything is a bed of roses.
The opposite effect of rapid growth is the lack of understanding and entropy regarding the correct definition of the concept. It is very common to find texts, posts, ebooks and presentations summarizing the strategy to the use of blogs, content, landing pages and automation.
Many companies invest in blogs, content, automation, HubSpot, RD Station and get no results, no sales. So where is the problem?
What really is Inbound Marketing?
dicas2_post_Inbound.jpg
Most of the time, the biggest mistake is simplifying the strategy. Don't be fooled, Inbound Marketing is not a blog, it's not SEO, it's not content, it's not a Landing Page, it's not HubSpot , it's not RD Station . All of these are means to achieve the expected results.
Inbound Marketing is about betraying, converting, relating, selling and building loyalty.
To make things easier and simpler, we have put together 15 essential tips to help your Inbound strategy work. The details are boring, but relevant. In the medium term, they work like a sales machine, with guaranteed measurement of any digital marketing investment. Check out the tips below:
Set goals for attraction, lead generation (MQL and SQL) and customers right from the start. This is not easy.
Segment your audience into profiles of interest (for sales). Here we talk about personas.
Create a journey through the persona’s relationship with the brand, from the awareness stage to the purchase decision. Knowing the purchase cycle is essential.
Create a top, middle and bottom of the funnel content strategy for each profile. The key is not to generalize.
Prepare your own channels to be platforms for attraction and engagement. This is a technical action.
Produce and publish content (texts, infographics, videos, research, analyses, etc.) on your website, blog and other channels . Invest everything in Owned Media.
Distribute content across multiple channels to speed up attraction and conversion. Integrating everything is mandatory.
Monitor audience behavior and measure conversion rates (from unknowns to leads in exchange for premium content). Having analytics (and using them) is a success factor.
Activate nurturing campaigns with each persona, in a prospecting process that culminates in a business proposal. Monitor the entire cycle and receive sales feedback at all times.
Deliver qualified leads to the sales team - here the role of the SDR (Sales Development Rep) is fundamental. Define what a qualified lead is at minute zero.
Establish integration between marketing and sales areas and processes. Be careful with this issue, as this integration is not easy at all.
Build loyalty and maintain contact (through nurturing) with those who have not purchased and those who have already purchased. Continue the conversation with everyone.
Continuously adjust your content and channels based on results and audience engagement. Stay focused on optimization.
Measure everything from minute zero. Photo zero is the starting point for measurement.
Calculate ROI. Define your expected return and prepare to calculate Customer Acquisition Cost and Life Time Value.
Now that you know what Inbound is, how about a free trial?