Reasons to use Marketing Automation software
Posted: Sun Dec 22, 2024 6:32 am
To understand its potential, take a look at the Marketing Score Report graph. One of the main reasons why Marketing Automation and lead generation are used is because the combo generates an average conversion rate 1.6 times higher than any other model. In other words, its most direct consequence is the reduction of lead generation costs.
So one thing is clear. When it comes to generating revenue, there is nothing like automation. Being able to nurture the user over time, developing segment lists based on their needs and having the ability to measure the impact of campaigns are some of its strengths.
However, Marketing Automation and lead generation will not work if you do not work on specific strategies. Among them, you cannot forget the classics:
Segmentation techniques to ensure fluid communication, always focused on what really matters to each user.
Lead scoring techniques. This will allow you to classify, evaluate and rate customers and understand their behavior to know how to address them.
Lead nurturing. In any lead nurturing process, it is essential to have a clear indonesia phone number details definition of which potential clients the message will be directed to and what their purchasing cycle is.
If you have the ability to segment traffic, you will be able to provide each segment with the valuable content they expect. In fact, Marketing Automation and lead generation works because you will be able to respond to very specific needs and questions. But you will also be able to deliver that information in the format and channel preferred by the segment. This includes social networks, email marketing or content marketing through content marketing platforms.
Marketing Automation and lead generation, the perfect synergy usage percentages
The most recent studies on Marketing Automation and lead generation refer to the use of this combination. And the following has been discovered. 67% of marketing managers are currently using some type of automation platform. And 21% are planning to do so in the near future.
And considering that 91% of users confirm that Marketing Automation and lead generation strategies are crucial for the success of a business, you should know the advantages you will get if you do it too.
1.- You will save time and money
Marketing Automation and lead generation savings
As reported by Impactbnd data , thanks to Marketing Automation and lead generation you will be able to:
So one thing is clear. When it comes to generating revenue, there is nothing like automation. Being able to nurture the user over time, developing segment lists based on their needs and having the ability to measure the impact of campaigns are some of its strengths.
However, Marketing Automation and lead generation will not work if you do not work on specific strategies. Among them, you cannot forget the classics:
Segmentation techniques to ensure fluid communication, always focused on what really matters to each user.
Lead scoring techniques. This will allow you to classify, evaluate and rate customers and understand their behavior to know how to address them.
Lead nurturing. In any lead nurturing process, it is essential to have a clear indonesia phone number details definition of which potential clients the message will be directed to and what their purchasing cycle is.
If you have the ability to segment traffic, you will be able to provide each segment with the valuable content they expect. In fact, Marketing Automation and lead generation works because you will be able to respond to very specific needs and questions. But you will also be able to deliver that information in the format and channel preferred by the segment. This includes social networks, email marketing or content marketing through content marketing platforms.
Marketing Automation and lead generation, the perfect synergy usage percentages
The most recent studies on Marketing Automation and lead generation refer to the use of this combination. And the following has been discovered. 67% of marketing managers are currently using some type of automation platform. And 21% are planning to do so in the near future.
And considering that 91% of users confirm that Marketing Automation and lead generation strategies are crucial for the success of a business, you should know the advantages you will get if you do it too.
1.- You will save time and money
Marketing Automation and lead generation savings
As reported by Impactbnd data , thanks to Marketing Automation and lead generation you will be able to: