How to Develop a Telemarketing Campaign for Customer Retention

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For You. For Example, If You Send Them A Demo Video Link And They Click . Through To Watch The Video: Add + To The Lead’s Score. “if The Lead Fills . Out A Form, Responds To An Email, Answers A Question That Adds To Your Understanding . Of Their Needs, Clicks A Link To Your Website… Increase Their Score By One For . Each Of Those Actions,” Says Trish.rule #: The Zero Sum Ruleif No Action Takes Place, .


Don’t Add Or Subtract Anything From Your Prospect’s Score. Trish egypt phone number database Points Out That This Might . Be Counter-intuitive, But “in Card Counting, A Prospect’s Immediate Inaction Is Analogous To Watching A . ,, Being Dealt.” (In More Advanced Marketing Automation Processes, Trish Does Recommend Subtracting One Only . After A Pattern Of Inaction Emerges.)rule #: The Minus One Rule“now, Here’s The Hard Part,” . Trish Cautions. Every Time You Do Something For Them, Subtract One.


“offer Them A Free . Phone Consultation, And They Take You Up On The Offer? Subtract One. Give Them A . Free Trial Of Your Software, Subtract One,” Says Witkowski. Here’s Where You Start Separating The . “tire-kickers” And “time-wasters” From The Ones Who Are Genuinely Interested In What You Offer.follow These . Three Rules, And Trish Says That Over Time You End Up With An Unbelievably Accurate . Lead Scored List.