How do I find my Facebook stats?

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22. Reels hit 200 billion views per day across Facebook apps
The popularity of Reels isn’t dying out anytime soon. In fact, Reels see about 200 billion views on a daily basis across the Facebook family of apps.

With algorithms further pushing this format, Reels could help you belgium b2b leads gain visibility and engagement. In short, brands can’t afford to put this short-form video format on the back burner.

Facebook consumer behavior statistics
Finally, are people even shopping on Facebook? Here are some stats on how consumers are behaving on the platform:

23. Facebook has the highest number of social commerce buyers
According to eMarketer, US adults were more likely to make a purchase directly on Facebook in Q1 2023. However, when compared to Gen Z buyers, it’s in fourth place behind TikTok, Instagram and YouTube.

A comparison bar chart showcasing which social networks US adults are likely to make a purchase from directly for all users vs Gen Z.
24. Facebook commerce is expected to hit 64.6 million shoppers in 2024
As the most popular social media platform for commerce, there are tens of millions of shoppers on the platform. The same eMarketer study as above showcases that Facebook commerce is expected to continue to grow, reaching 64.6 million shoppers by the end of 2024.

How do these Facebook stats inform your social media strategy?
These key Facebook statistics should give you some idea of where the platform currently stands in the social media landscape. As such, you can use these to guide your strategy and understand what to prioritize. To advance your strategy even further, take advantage of different Facebook marketing tools.

Facebook statistics FAQs