3 tips to define your buyer persona and not fail in the attempt!

[shukla7789]

One of the most important points when starting a business is to know who I will sell my product to, that is, my final client or buyer persona. This, despite sounding very simple and basic, is very relevant in your business, since it will define the sales strategies you will have to use to captivate them.

Below, we leave you three tips that you should consider when defining your target audience:

1. Segment your customers
Segment customers

It doesn't matter if you're just starting out and have few clients . IT DOESN'T MATTER ! It's a golden rule to know their tastes; what motivates them, preferences, sex, age. All this data will help you plan your band database actions more effectively for each buyer persona you identify.

2. Define sales strategies
Sales strategies

Once you have the information about your buyer persona, you can move on to the stage of how you sell the product to your customers . This point is just as important as the previous one and requires being very meticulous in the tactics you will use.

Selling a product to Macarena, who is 20 years old and a student and lives with her parents, is not the same as selling it to Marcos, who is 50 years old and married, a worker with two children. In this example, we have two totally different visions and needs, so your sales message must be different and adaptable to the type of client you have . The same applies to defining communication channels according to your segmentation; young people prefer cell phones and adults prefer conventional computers.

3. Sell simply, don't complicate things
Sell ​​Simple

OK, we have already identified our buyer persona and the commercial strategy. What's next? The most important thing: SELL! And considering the current scenario with the COVID-19 situation worldwide, the market rules have changed and the digitalization process of small and medium-sized businesses has been greatly accelerated, which means a tremendous opportunity to join the new technologies that will allow you to get the most out of your business.