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How to find social media benchmarks by industry with Sprout

Posted: Wed Jan 22, 2025 9:45 am
by fomayof928@mowline
Month-over-month benchmarks, on the other hand, will help you gauge progress on specific campaigns so you can identify quick wins or necessary pivots. These benchmarks will also help ensure you’re pacing well on social media KPIs.

Establishing social media benchmarks without a social media bulgaria b2b leads analytics tool is like riding a bike with low tire pressure up a hill. You’ll get there eventually, but it’s going to take a while.

Sprout Social helps marketers speed up the data collection process with cross-network performance reports that allow for smart data segmentation. These tools support on the fly benchmark data collection so you’re always working with the full picture, regardless of when you start tracking your KPIs.

Screenshot showing the open date range filter within the Sprout Social web application. This filter enables users to apply a reporting filter, facilitating the collection of performance benchmarks.
Brands using Sprout’s Premium Analytics can build custom reports that ensure your data is always presented with the right context, no matter where it ends up. Simply use Text Asset widgets in the Report Builder to include information on personal and competitive benchmarks alongside up-to-date performance data.

Let the benchmarks be your guide
You’re all set to start collecting your personal and competitive benchmarking data. You can leave the industry data collection to us.

Find out how you stack up against brands operating within the same industry with the 2024 Content Benchmarks Report. Inside, you’ll find up-to-date benchmark data, as well as research on the types of content your audience is craving today.