Why does this technique work?

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The effectiveness of alliterations in pricing is due to several psychological factors:

Memorability:
Humans tend to remember sentences better that have a rhythm or repetitive pattern.

By creating a price tag with alliteration, consumers are russia telegram database more likely to remember the offer and share it, which can lead to increased sales.

Value perception:
Alliterations can make an offer sound more rounded or attractive, influencing the consumer's perception of value.

A price that is presented in a catchy way may seem like a better deal, even if the discount is not significantly greater.

Ease of processing:
Cognitive fluency, which is the ease with which information is processed, is a key factor in decision-making.

Alliterative phrases are easier to process, making the consumer feel more comfortable with the offer and more willing to accept the price.