Engagement is the holy grail of your email marketing communication. This article will help you focus on the most popular engagement drivers. And, a cool brand new getresponse feature will help you improve your email marketing results. What is engagement in email marketing? Engagement is one of the most critical metrics in email marketing. By engagement in this context, we mean if our contacts actively open and click the links in our emails.
Following engagement as a key metric female number data makes sense. When people open and click the links in your emails, it probably means that they find your emails relevant – interesting and useful. If you want to find out what’s a good email open or click-through rate or check how your email marketing and automation campaigns stack up against others in your industry, here are our regularly updated email marketing benchmarks. What drives email marketing engagement? There are a lot of factors contributing to contact engagement.
The more time you have, the more you can dive into details. However, I’d recommend focusing on the following three: relevance: do your contacts find your emails valuable? Why should people subscribe to your email marketing communication? Cta: do your contacts know what you expect them to do? Do you plan each email with a clear call to action in mind? Frequency: do you aim at sending the right amount of information? Are you in the sweet spot between not too few and not too many? Clear call to action in an email.