How to write advertising copy that appeals to women
Posted: Wed Jan 22, 2025 9:54 am
This time, I would like to think about advertising copy that will appeal to women.
The reason I chose this theme is because
when I shared advertising copy with the other male members, I felt that our sensibilities and ways of thinking were different.
*When the Saga office was launched, I was the only female member. Now in our third term, the number has increased to four.
Once again, I wondered, "What kind of advertising copy do women like?"
and decided to put it into words and think about it, rather than just relying on my intuition!
When managing ads, you will receive requests from clients in various industries.
For example, you often manage products for women, such as beauty salons, cosmetics, supplements, and health foods. Many
male managers may find it difficult to think of ad copy and keywords from a female perspective. Do you think
, "Oh, I don't have any sense"? Don't worry, let's improve it with technique, not sense!
This time, in order to think of advertising copy that would appeal to women, we narrowed it down to the following three themes.
table of contents
1. Understand how ads get clicked
2. Understanding the psychology of women's behavior: What are the differences between the male and female brains?
3. Use symbols, hiragana, and katakana effectively to attract women's attention
Bonus: This kind of advertising copy will alienate women
1. Understand how ads get clicked
Regardless of the appeal of your ad, it is important to first understand how ads are clicked.
In order for more users to see your ad, it must be displayed at the top.
It is often thought that increasing the bid components of a job seekers database will also increase the ranking, but this is not necessarily the case. The ad rank (auction rank) that determines the ranking is determined by a combination of various factors, including the bid, ad quality at the time of the auction, minimum ad rank standards, search conditions, and the expected effectiveness of ad display options.
Therefore, if your ad is deemed to be of high quality, it may be placed at the top even if your bid is set low.
In other words, the higher the quality of your ads, the lower the cost, the higher your ad position, and the more effective your ads will be.
If you have a limited budget, you can't just raise your bids too much.
So, today I will talk about how to improve the quality of your ads in order to improve your ranking.
To improve the quality of your ads, you can focus on providing relevant keywords, ads, and landing pages to your users, increasing the likelihood that they will click on your ads.
Here are four tips to help you make your ads more clickable:
The reason I chose this theme is because
when I shared advertising copy with the other male members, I felt that our sensibilities and ways of thinking were different.
*When the Saga office was launched, I was the only female member. Now in our third term, the number has increased to four.
Once again, I wondered, "What kind of advertising copy do women like?"
and decided to put it into words and think about it, rather than just relying on my intuition!
When managing ads, you will receive requests from clients in various industries.
For example, you often manage products for women, such as beauty salons, cosmetics, supplements, and health foods. Many
male managers may find it difficult to think of ad copy and keywords from a female perspective. Do you think
, "Oh, I don't have any sense"? Don't worry, let's improve it with technique, not sense!
This time, in order to think of advertising copy that would appeal to women, we narrowed it down to the following three themes.
table of contents
1. Understand how ads get clicked
2. Understanding the psychology of women's behavior: What are the differences between the male and female brains?
3. Use symbols, hiragana, and katakana effectively to attract women's attention
Bonus: This kind of advertising copy will alienate women
1. Understand how ads get clicked
Regardless of the appeal of your ad, it is important to first understand how ads are clicked.
In order for more users to see your ad, it must be displayed at the top.
It is often thought that increasing the bid components of a job seekers database will also increase the ranking, but this is not necessarily the case. The ad rank (auction rank) that determines the ranking is determined by a combination of various factors, including the bid, ad quality at the time of the auction, minimum ad rank standards, search conditions, and the expected effectiveness of ad display options.
Therefore, if your ad is deemed to be of high quality, it may be placed at the top even if your bid is set low.
In other words, the higher the quality of your ads, the lower the cost, the higher your ad position, and the more effective your ads will be.
If you have a limited budget, you can't just raise your bids too much.
So, today I will talk about how to improve the quality of your ads in order to improve your ranking.
To improve the quality of your ads, you can focus on providing relevant keywords, ads, and landing pages to your users, increasing the likelihood that they will click on your ads.
Here are four tips to help you make your ads more clickable: