How to boost e-commerce conversion rate using customer reviews?
Posted: Sun Dec 22, 2024 6:34 am
Increasing conversion rate is one of the main goals of any online store owner, converting visitors into customers is a difficult task, but not impossible: customer reviews are a good way to succeed in increasing sales.
They say that the best advertising is word of mouth, which is why e-retailers must absolutely ensure that the shopping experience is as positive as possible. When this goal is achieved, it translates into positive opinions and reviews on the product page or on social networks.
Summary
Proven increase in e-commerce sales thanks to reviews
If we look at studies on the importance of customer reviews, they show that 88% of consumers consult online reviews before making a purchase. A significant figure and companies like Amazon know it very well. Without taiwan phone number a doubt, one of the successes of this company is the fact that all these product pages are filled with comments. Users go directly to these reviews to know the exact opinion on the products. If the reviews are positive, then the intention to buy increases considerably.
The market is becoming more and more competitive and customers are now much more aware and demanding. That is why, before making a purchase decision, they prefer to check the reviews of other customers to be sure.
Customers trust reviews the same way they trust personal recommendations, so they're much more likely to buy from a business when they have that reassuring recommendation from other people.
Customer reviews: a valuable source of information for a business
One thing to remember is that not all customers will leave positive reviews. While no one likes to receive criticism, it can be a great opportunity to spot existing issues in your organization, or to reach out to a customer who has had a negative experience. Reviews provide valuable feedback, which can help your business find and resolve issues, thereby improving the customer experience in the future.
By showing that your business responds to each and every review posted, you demonstrate your desire to place customer satisfaction at the heart of your values. It is normal to have a few negative reviews and it has been proven that this strengthens trust in a website and the credibility granted by consumers. The e-commerce conversion rate would increase by 67% if the business responded and provided a solution to the presence of a negative comment (Reevo study).
Integrate a professional review collection solution into your store
Allowing your customers to leave reviews establishes a direct relationship and conversation between them and the brand, so they feel more engaged with the business and are more likely to remain loyal in the future.
When this loyalty is evident in online reviews, customers become ambassadors for your brand.
“Social Proof Marketing” as it is called encourages new customers and snowballs: the more customers the company gains, the more reviews it can generate, etc.
They say that the best advertising is word of mouth, which is why e-retailers must absolutely ensure that the shopping experience is as positive as possible. When this goal is achieved, it translates into positive opinions and reviews on the product page or on social networks.
Summary
Proven increase in e-commerce sales thanks to reviews
If we look at studies on the importance of customer reviews, they show that 88% of consumers consult online reviews before making a purchase. A significant figure and companies like Amazon know it very well. Without taiwan phone number a doubt, one of the successes of this company is the fact that all these product pages are filled with comments. Users go directly to these reviews to know the exact opinion on the products. If the reviews are positive, then the intention to buy increases considerably.
The market is becoming more and more competitive and customers are now much more aware and demanding. That is why, before making a purchase decision, they prefer to check the reviews of other customers to be sure.
Customers trust reviews the same way they trust personal recommendations, so they're much more likely to buy from a business when they have that reassuring recommendation from other people.
Customer reviews: a valuable source of information for a business
One thing to remember is that not all customers will leave positive reviews. While no one likes to receive criticism, it can be a great opportunity to spot existing issues in your organization, or to reach out to a customer who has had a negative experience. Reviews provide valuable feedback, which can help your business find and resolve issues, thereby improving the customer experience in the future.
By showing that your business responds to each and every review posted, you demonstrate your desire to place customer satisfaction at the heart of your values. It is normal to have a few negative reviews and it has been proven that this strengthens trust in a website and the credibility granted by consumers. The e-commerce conversion rate would increase by 67% if the business responded and provided a solution to the presence of a negative comment (Reevo study).
Integrate a professional review collection solution into your store
Allowing your customers to leave reviews establishes a direct relationship and conversation between them and the brand, so they feel more engaged with the business and are more likely to remain loyal in the future.
When this loyalty is evident in online reviews, customers become ambassadors for your brand.
“Social Proof Marketing” as it is called encourages new customers and snowballs: the more customers the company gains, the more reviews it can generate, etc.