Laying the foundation
Key Principles of Logo Durability
Note to the designer
Logos are the face of businesses. They are linked to the identity of the company and therefore are the cornerstone of all marketing campaigns. Logo design anchors the brand in the minds of consumers and is one of the key parameters that subconsciously influences them when choosing whether to prefer a product or not.
Research shows that people even judge the credibility of a business based on the shape, colors, and fonts that its identity suggests. This is especially true online, where purchasing decisions are often made within minutes of landing on a website page.
Designing logos is not an easy task, as there are several things to think about. Is it worth changing the style drastically? Will the change have a big enough impact? What is missing from the old design to make it great?
A budding graphic designer doesn't always know where thailand email list to start when it comes to creating a logo. To help young professionals, we've put together some golden rules to follow when developing a trademark:
Find out all the details about the brand;
Use a notebook to sketch out different options;
Create a sound design;
Strive for simplicity and distinction;
Don't be literal.
How to Create Logos That LastHow to Create Logos That Last
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Laying the foundation
To understand which direction to move in and to achieve a certain consensus between the client's and the designer's vision, you need to make the right list of questions: what values does the company pursue? What guides it in producing products or services? What distinguishes it from competitors? Who is the brand's target audience?