Objectives of a Master's Degree in Digital Marketing
Posted: Wed Jan 22, 2025 10:11 am
The objective of a master's degree in digital marketing, in general, is to expand a professional's knowledge in the area of marketing, but each institution defines the objectives that they wish to achieve with the training. For example, the objectives of the Master's Degree in Digital Marketing from OBS Business School are:
To train professionals who are capable of understanding the process of managing an e-commerce business in a comprehensive manner: from customer acquisition to after-sales service. Prepared to interpret KPIs and use the conclusions in subsequent decision-making –even questioning standards when appropriate–, with a focus on meeting objectives and solving problems and with both the personal and professional skills of an entrepreneur.
You will gain the knowledge necessary to understand sales funnels, malaysia whatsapp number database transactional website design, communication techniques, techniques to attract and retain customers, etc.
Analyzing these objectives will help you make the decision of where to pursue your studies.
Who is the Master's Degree Addressed to?
In principle, a Master's degree in Digital Marketing is aimed at all those interested in acquiring, improving or updating their knowledge and technical skills in the field of developing, managing and monitoring marketing strategies and campaigns using digital media. However, each institution establishes the candidates to whom it wishes to direct its training. For example, the Business School of Innovation and Entrepreneurs (IEBS) offers an online Master's degree in Digital Marketing, specifically aimed at:
Professionals working in the field of digital marketing .
Entrepreneurs who wish to train and strengthen their knowledge in the digital environment.
Professionals and managers who want to update their training in digital marketing to incorporate new marketing strategies and updates into their companies.
Graduates with experience in Marketing who want to develop professionally in online marketing, web analytics and technological innovations.
To train professionals who are capable of understanding the process of managing an e-commerce business in a comprehensive manner: from customer acquisition to after-sales service. Prepared to interpret KPIs and use the conclusions in subsequent decision-making –even questioning standards when appropriate–, with a focus on meeting objectives and solving problems and with both the personal and professional skills of an entrepreneur.
You will gain the knowledge necessary to understand sales funnels, malaysia whatsapp number database transactional website design, communication techniques, techniques to attract and retain customers, etc.
Analyzing these objectives will help you make the decision of where to pursue your studies.
Who is the Master's Degree Addressed to?
In principle, a Master's degree in Digital Marketing is aimed at all those interested in acquiring, improving or updating their knowledge and technical skills in the field of developing, managing and monitoring marketing strategies and campaigns using digital media. However, each institution establishes the candidates to whom it wishes to direct its training. For example, the Business School of Innovation and Entrepreneurs (IEBS) offers an online Master's degree in Digital Marketing, specifically aimed at:
Professionals working in the field of digital marketing .
Entrepreneurs who wish to train and strengthen their knowledge in the digital environment.
Professionals and managers who want to update their training in digital marketing to incorporate new marketing strategies and updates into their companies.
Graduates with experience in Marketing who want to develop professionally in online marketing, web analytics and technological innovations.