What is the purpose of Black History Month?

[fomayof928@mowline]

Black History Month takes place during February in the United States and Canada. The month is recognized throughout October in the United Kingdom and Ireland. Every year, a theme is applied to focus the public’s attention. The 2024 theme is African Americans and the Arts in the US.

DEI as a business best practice
So why should brands be cautious of withdrawing their croatia b2b leads previous DEI commitments and embrace celebrating cultural heritage months like Black History Month? Cassandra Blackburn, the Director of Diversity, Equity and Inclusion at Sprout Social points to several reasons.

She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization. The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report, where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially.

“There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition. The most critical strategy or component of any business is its employees. When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says.

“It’s bad business because you’ve made commitments to people, your most valuable asset. You lose trust from employees once those things are taken away.”